JD 618 BREAK THE HECTIC ROUTINE

TitleJD 618 BREAK THE HECTIC ROUTINE
ClientJD.COM
Product / ServiceE-COMMERCE PLATFORM
CategoryA06. Editing
Entrant180 CHINA Beijing, CHINA
Idea Creation 180 CHINA Beijing, CHINA

Brief Explanation

Consumers have been working hard in the first half of the year, and as summer is approaching, we want to encourage them to take a break from their daily routines, encouraging them to reward themselves by shopping for goodies online during this festival.The core structure of this TVC depicts busy city life through a series of vignettes of people from different walks of life synced with fast-paced music. In the second half of the TVC, we see all of these situations come to a dramatic halt signified by a shift in the pace of the music. This vast contrast in music and the visuals is to convey to the consumers that the Mid-Year is a good time to take a break from daily chores and start shopping for goodies on JD.com. Rewarding themselves so that they can better prepare for the second half of the year.

Credits

Name Company Position
Kenneth Kuan 180China Chief Creative Officer
Li Pengqi / Kenneth Kuan 180China Creative Director
Li Pengqi, / Xu Kun 180China Copywriter
Peter Lo 180China Deputy General Manager
Cui Yunliang\Wang Shuyu 180China Agency Production
Moson Jiang 180China Group Account Director
Han Zi 180China Edit Assistant
Mary DDPO Beijing Producer
Ahlo DDPO Beijing Online Artist
Nicola DDPO Beijing Grade
Deman Stink Films Line Producer
Deman Stink Films Line Producer
Sally Shi / Desmond Loh Stink Films Executive Producer
Hai Li Qianbei Films DOP
Yang Mu Qianbei Films Director
Zhu Yiwen/Xiao Chuan Qianbei Films First AD
Links
Video URL