Title | SHACKLETON'S RETURN |
Brand | HYUNDAI MOTOR |
Product / Service | HYUNDAI MOTOR BRAND CAMPAIGN |
Category | A12. Achievement in Production |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Production 2 | EDITIN Seoul, SOUTH KOREA |
Production 3 | VIXEN STUDIO Seoul, SOUTH KOREA |
Production 4 | ASAP Seoul, SOUTH KOREA |
Production 5 | LOVE AND MONEY Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Kim, Jung-A | Innocean Worldwide | Executive Creative Director |
Kim, Bae Seong | Innocean Worldwide | Agency Producer |
Lee, Junkyu | Innocean Worldwide | Copywriter |
Kim, Jong Pil | Innocean Worldwide | Chief of Campaign Director |
Kim, Jung Hwan | Innocean Worldwide | Executive Campaign Director |
Seok, Ayoung | Innocean Worldwide | Campaign Director |
Hwang, Young Ho | Innocean Worldwide | Art Director |
Park, Sangkwon | Innocean Worldwide | Art Director |
New, Summer | Innocean Worldwide | Copywriter |
Park, Eunjoo | Innocean Worldwide | Copywriter |
Kim, Jin | Innocean Worldwide | Campaign planner |
Kil, A Rum | Innocean Worldwide | Campaign planner |
Lee, Sun Jun | Innocean Worldwide | Campaign planner |
Shim, Eun Jung | Innocean Worldwide | Media Director |
Lee, Jung Eun | Innocean Worldwide | Media Planner |
Park, Kyunghee | Innocean Worldwide | Media Planner |
Ko, Han Ki | LOVE&MONEY | Film Director |
Jung, Sung Won | Planit | Executive Producer |
Nam, Yoon Seok | Keystone | Producer |
Lippstock Torsten | - | Director of Photography |
Go, MinJu | Innocean Worldwide | Art Director |
Rhee, Seung Ha | Innocean Worldwide | Copywriter |
Choi, Moon Hee | Innocean Worldwide | Campaign planner |
Choi, Ha Been | Innocean Worldwide | Campaign planner |
Jang, Mok Cheon | Innocean Worldwide | Assiant Director |
You, Se Jin | Editin | Editor |
Park, Ji In | vixen | 2D Supervisor |
Cho, Won Hee | ASAP | Sound Supervisor |
Tommy Lee | Keystone | Producer |
Seidl Alex | - | 1st Assistant Camera |
The film depicts Hyundai Motor, together with Patrick, the great-grandson of Shackleton, planning and preparing for the Antarctic expedition, and carrying out and completing the expedition. The two-year preparation period for the film included the interviews of the descendants of the original crewmembers, the arctic conditioning training for Patrick and the teammates in Iceland, modification of the commercial SUV, Santa Fe to adapt in the arctic environment, and engraving the names of the crewmembers, and the messages from their descendants on the surface of the vehicle. Despite the cold temperature reaching to negative 30 degrees Celsius, and intense snowstorms and whiteout obstructing the path, Patrick and the team drove 15 to 20 hours a day for thirty days, and not only completed the expedition that has not been fulfilled for the past 100 years, but also achieved to cross the Antarctic in a passenger car for the first time.
As sincerity was critical, we wanted to shed more light on Shackleton than brand, and created a documentary with on-location shooting in Antarctica. We have conducted research on Antarctic environment for almost two years. To utilize ‘ARRI Alexa Mini’ for the first time in the Antarctic, we have cooperated with ARRI to conduct simulated testing. Much attention was needed to maintain the additional equipment to be prepared environment in Antarctica. The weight and volume was limited, so staffs need to cut off their personal stuffs. Especially, the campaign film portrait 30 days of journey, so as one camera had to be ready at all times, we always had to carry a camera in the truck for at least 12 hours a day. When the camp was set up after the daily schedule, the back-up of the work had to be carried out immediately.