SHACKLETON'S RETURN

Bronze Spike
TitleSHACKLETON'S RETURN
ClientHYUNDAI MOTOR
Product / ServiceHYUNDAI MOTOR BRAND CAMPAIGN
CategoryA12. Achievement in Production
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 EDITIN Seoul, SOUTH KOREA
Production 3 VIXEN STUDIO Seoul, SOUTH KOREA
Production 4 ASAP Seoul, SOUTH KOREA
Production 5 LOVE AND MONEY Seoul, SOUTH KOREA

Brief Explanation

The film depicts Hyundai Motor, together with Patrick, the great-grandson of Shackleton, planning and preparing for the Antarctic expedition, and carrying out and completing the expedition. The two-year preparation period for the film included the interviews of the descendants of the original crewmembers, the arctic conditioning training for Patrick and the teammates in Iceland, modification of the commercial SUV, Santa Fe to adapt in the arctic environment, and engraving the names of the crewmembers, and the messages from their descendants on the surface of the vehicle. Despite the cold temperature reaching to negative 30 degrees Celsius, and intense snowstorms and whiteout obstructing the path, Patrick and the team drove 15 to 20 hours a day for thirty days, and not only completed the expedition that has not been fulfilled for the past 100 years, but also achieved to cross the Antarctic in a passenger car for the first time.

Results

As sincerity was critical, we wanted to shed more light on Shackleton than brand, and created a documentary with on-location shooting in Antarctica. We have conducted research on Antarctic environment for almost two years. To utilize ‘ARRI Alexa Mini’ for the first time in the Antarctic, we have cooperated with ARRI to conduct simulated testing. Much attention was needed to maintain the additional equipment to be prepared environment in Antarctica. The weight and volume was limited, so staffs need to cut off their personal stuffs. Especially, the campaign film portrait 30 days of journey, so as one camera had to be ready at all times, we always had to carry a camera in the truck for at least 12 hours a day. When the camp was set up after the daily schedule, the back-up of the work had to be carried out immediately.

Credits

Name Company Position
Kim, Jung-A Innocean Worldwide Executive Creative Director
Kim, Bae Seong Innocean Worldwide Agency Producer
Lee, Junkyu Innocean Worldwide Copywriter
Kim, Jong Pil Innocean Worldwide Chief of Campaign Director
Kim, Jung Hwan Innocean Worldwide Executive Campaign Director
Seok, Ayoung Innocean Worldwide Campaign Director
Hwang, Young Ho Innocean Worldwide Art Director
Park, Sangkwon Innocean Worldwide Art Director
New, Summer Innocean Worldwide Copywriter
Park, Eunjoo Innocean Worldwide Copywriter
Kim, Jin Innocean Worldwide Campaign planner
Kil, A Rum Innocean Worldwide Campaign planner
Lee, Sun Jun Innocean Worldwide Campaign planner
Shim, Eun Jung Innocean Worldwide Media Director
Lee, Jung Eun Innocean Worldwide Media Planner
Park, Kyunghee Innocean Worldwide Media Planner
Ko, Han Ki LOVE&MONEY Film Director
Jung, Sung Won Planit Executive Producer
Nam, Yoon Seok Keystone Producer
Lippstock Torsten - Director of Photography
Go, MinJu Innocean Worldwide Art Director
Rhee, Seung Ha Innocean Worldwide Copywriter
Choi, Moon Hee Innocean Worldwide Campaign planner
Choi, Ha Been Innocean Worldwide Campaign planner
Jang, Mok Cheon Innocean Worldwide Assiant Director
You, Se Jin Editin Editor
Park, Ji In vixen 2D Supervisor
Cho, Won Hee ASAP Sound Supervisor
Tommy Lee Keystone Producer
Seidl Alex - 1st Assistant Camera
Links
Website URL