SHACKLETON'S RETURN

TitleSHACKLETON'S RETURN
ClientHYUNDAI MOTOR
Product / ServiceHYUNDAI MOTOR BRAND CAMPAIGN
CategoryA05. Cinematography
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 EDITIN Seoul, SOUTH KOREA
Production 3 VIXEN STUDIO Seoul, SOUTH KOREA
Production 4 ASAP Seoul, SOUTH KOREA
Production 5 LOVE AND MONEY Seoul, SOUTH KOREA

Brief Explanation

The film depicts Hyundai Motor, together with Patrick, the great-grandson of Shackleton, planning and preparing for the Antarctic expedition, and carrying out and completing the expedition. The two-year preparation period for the film included the interviews of the descendants of the original crewmembers, the arctic conditioning training for Patrick and the teammates in Iceland, modification of the commercial SUV, Santa Fe to adapt in the arctic environment, and engraving the names of the crewmembers, and the messages from their descendants on the surface of the vehicle. Despite the cold temperature reaching to negative 30 degrees Celsius, and intense snowstorms and whiteout obstructing the path, Patrick and the team drove 15 to 20 hours a day for thirty days, and not only completed the expedition that has not been fulfilled for the past 100 years, but also achieved to cross the Antarctic in a passenger car for the first time.

Credits

Name Company Position
Kim, Jung A Innocean Executive Creative Director
Kim, Bae Seong Innocean Agency Producer
Lee, Junkyu Innocean Copywriter
Kim, Jong Pil Innocean Chief of Campaign Director
Kim, Jung Hwan Innocean Executive Campaign Director
Seok, Ayoung Innocean Campaign Director
Hwang, Young Ho Innocean Art Director
Park, Sangkwon Innocean Art Director
New, Summer Innocean Copywriter
Park, Eunjoo Innocean Copywriter
Kim, Jin Innocean Campaign planner
Kil, A Rum Innocean Campaign planner
Lee, Sun Jun Innocean Campaign planner
Shim, Eun Jung Innocean Media Director
Lee, Jung Eun Innocean Media Planner
Park, Kyunghee Innocean Media Planner
Ko, Han Ki LOVE&MONEY Film Director
Jung, Sung Won Planit Executive Producer
Nam, Yoon Seok Keystone Producer
Lippstock Torsten - Director of Photography
Go, MinJu Innocean Art Director
Rhee, Seung Ha Innocean Copywriter
Choi, Moon Hee Inncoean Campaign planner
Choi, Ha Been Innocean Campaign planner
Jang, Mok Cheon Innocean Assiant Director
You, Se Jin Editin Editor
Park, Ji In vixen 2D Supervisor
Cho, Won Hee ASAP Sound Supervisor
Tommy Lee Keyston Producer
Seidl Alex - 1st Assistant Camera
Links
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