Title | SHACKLETON'S RETURN |
Brand | HYUNDAI MOTOR |
Product / Service | HYUNDAI MOTOR BRAND CAMPAIGN |
Category | A05. Cinematography |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Production 2 | EDITIN Seoul, SOUTH KOREA |
Production 3 | VIXEN STUDIO Seoul, SOUTH KOREA |
Production 4 | ASAP Seoul, SOUTH KOREA |
Production 5 | LOVE AND MONEY Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Kim, Jung A | Innocean | Executive Creative Director |
Kim, Bae Seong | Innocean | Agency Producer |
Lee, Junkyu | Innocean | Copywriter |
Kim, Jong Pil | Innocean | Chief of Campaign Director |
Kim, Jung Hwan | Innocean | Executive Campaign Director |
Seok, Ayoung | Innocean | Campaign Director |
Hwang, Young Ho | Innocean | Art Director |
Park, Sangkwon | Innocean | Art Director |
New, Summer | Innocean | Copywriter |
Park, Eunjoo | Innocean | Copywriter |
Kim, Jin | Innocean | Campaign planner |
Kil, A Rum | Innocean | Campaign planner |
Lee, Sun Jun | Innocean | Campaign planner |
Shim, Eun Jung | Innocean | Media Director |
Lee, Jung Eun | Innocean | Media Planner |
Park, Kyunghee | Innocean | Media Planner |
Ko, Han Ki | LOVE&MONEY | Film Director |
Jung, Sung Won | Planit | Executive Producer |
Nam, Yoon Seok | Keystone | Producer |
Lippstock Torsten | - | Director of Photography |
Go, MinJu | Innocean | Art Director |
Rhee, Seung Ha | Innocean | Copywriter |
Choi, Moon Hee | Inncoean | Campaign planner |
Choi, Ha Been | Innocean | Campaign planner |
Jang, Mok Cheon | Innocean | Assiant Director |
You, Se Jin | Editin | Editor |
Park, Ji In | vixen | 2D Supervisor |
Cho, Won Hee | ASAP | Sound Supervisor |
Tommy Lee | Keyston | Producer |
Seidl Alex | - | 1st Assistant Camera |
The film depicts Hyundai Motor, together with Patrick, the great-grandson of Shackleton, planning and preparing for the Antarctic expedition, and carrying out and completing the expedition. The two-year preparation period for the film included the interviews of the descendants of the original crewmembers, the arctic conditioning training for Patrick and the teammates in Iceland, modification of the commercial SUV, Santa Fe to adapt in the arctic environment, and engraving the names of the crewmembers, and the messages from their descendants on the surface of the vehicle. Despite the cold temperature reaching to negative 30 degrees Celsius, and intense snowstorms and whiteout obstructing the path, Patrick and the team drove 15 to 20 hours a day for thirty days, and not only completed the expedition that has not been fulfilled for the past 100 years, but also achieved to cross the Antarctic in a passenger car for the first time.