THE HUNT ALONE

Bronze Spike
TitleTHE HUNT ALONE
ClientCHEVROLET
Product / ServiceAUTOMOBILE / VEHICLE
CategoryA05. Cinematography
EntrantMcCANN SHANGHAI, CHINA
Idea Creation McCANN SHANGHAI, CHINA

Brief Explanation

To celebrate the official rollout of the Equinox SUV in the Chinese market, Chevrolet has teamed up with the Discovery Channel to share, for the first time ever, the stories of three world-renowned professional wilderness photographers, and uncover the tales behind their amazing work, in an effort to inspire those who dare to explore. The photographers featured include Andy Casagrande, an Emmy Award winner and an expert in filming great white sharks, Sophie Darlington, a former model, who has devoted herself to the wilderness, and Mungo, known as the “Man behind Bear Grylls”. From shooting polar bears to desert dust storms, the Chevrolet Equinox was there to support their achievements and assist in recording their brave explorations. This fully-integrated campaign is currently running across China on WeChat, outdoor billboards, as well as a series of 30-second and 15-second TV commercials broadcast on CCTV and other local satellite channels.

Credits

Name Company Position
Ng Tian It McCann Worldgroup shanghai Chief Creative Officer
Maurice Fang McCann Worldgroup shanghai Executive Creative Director
Tongtao Su McCann Worldgroup shanghai Group Creative Director
Rubber Yu McCann Worldgroup shanghai Associate Creativer Director
Roger Fang McCann Worldgroup shanghai Associate Creative Director
Bruce Ren McCann Worldgroup shanghai Associate Creative Director
Jiajun Tong McCann Worldgroup shanghai Senior Art Director
Jiechun Fu McCann Worldgroup shanghai Art DIrector
George Ooi McCann Worldgroup shanghai Head of Producer
Maggie Xue McCann Worldgroup shanghai Senior Producer
Lloyd Lee Choi and Jonathan Bregel Shanghai Black and Cameron Production Co., Ltd Director
Tao Jonathan Wright Shanghai Black and Cameron Production Co., Ltd Executive Producer
Andrew S.T. Gregg Shanghai Black and Cameron Production Co., Ltd Executive Producer
Oliver Millar Shanghai Black and Cameron Production Co., Ltd Camera
Matt Osborne Shanghai Black and Cameron Production Co., Ltd Editor
Defacto Sound Shanghai Black and Cameron Production Co., Ltd Sound Design/Mix
Edo Van Breemen Shanghai Black and Cameron Production Co., Ltd Original Score Composed
Edgar Allan Poe Shanghai Black and Cameron Production Co., Ltd Written
Tom O’Bedlam Shanghai Black and Cameron Production Co., Ltd Read