#KINDNESSISCASHLESS

Title#KINDNESSISCASHLESS
ClientVISA INDIA
Product / ServiceVISA DEBIT
CategoryA02. Script
EntrantBBDO INDIA Mumbai, INDIA
Idea Creation BBDO INDIA Mumbai, INDIA
Production RED ICE FILMS Mumbai, INDIA

Brief Explanation

The story revolves around the relationship between an old teacher and his student. The boy is a playfully naughty kid not caring about what is going on around. The teacher is concerned about how careless the generation is and doubts his own ways. Until the student sees the professor struggle with cash a couple of times and has a realization that it is time for him to give back to the professor by teaching him how to use his debit card

Credits

Name Company Position
Josy Paul BBDO India Chairman & Chief Creative Officer
Hemant Shringy BBDO India Executive Creative Director
Sandeep Sawant BBDO India Executive Creative Director
Balakrishna Gajelli BBDO India Sr. Creative Director - Art
Yash Modi BBDO India Copy Supervisor
Ajai Jhala BBDO India Chief Executive Officer
Rajesh Sikroria BBDO India President
Rajat Mendhi BBDO India Executive Vice President - Planning
Manisha Sain BBDO India Account Director - Planning
Debajyoti Dutta BBDO India EVP – Mumbai Operation and Chief Integration officer
Shrutika Sinha BBDO India Account Director
Shonali Hazari BBDO India Account Executive
Kruttiventi Venkata Krishnam Raju BBDO India Agency Producer
Shimit Amin Red Ice Films Director
Gary Grewal Red Ice Films Producer