| Title | #KINDNESSISCASHLESS |
| Brand | VISA INDIA |
| Product / Service | VISA DEBIT |
| Category | A02. Script |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Idea Creation | BBDO INDIA Mumbai, INDIA |
| Production | RED ICE FILMS Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Josy Paul | BBDO India | Chairman & Chief Creative Officer |
| Hemant Shringy | BBDO India | Executive Creative Director |
| Sandeep Sawant | BBDO India | Executive Creative Director |
| Balakrishna Gajelli | BBDO India | Sr. Creative Director - Art |
| Yash Modi | BBDO India | Copy Supervisor |
| Ajai Jhala | BBDO India | Chief Executive Officer |
| Rajesh Sikroria | BBDO India | President |
| Rajat Mendhi | BBDO India | Executive Vice President - Planning |
| Manisha Sain | BBDO India | Account Director - Planning |
| Debajyoti Dutta | BBDO India | EVP – Mumbai Operation and Chief Integration officer |
| Shrutika Sinha | BBDO India | Account Director |
| Shonali Hazari | BBDO India | Account Executive |
| Kruttiventi Venkata Krishnam Raju | BBDO India | Agency Producer |
| Shimit Amin | Red Ice Films | Director |
| Gary Grewal | Red Ice Films | Producer |
The story revolves around the relationship between an old teacher and his student. The boy is a playfully naughty kid not caring about what is going on around. The teacher is concerned about how careless the generation is and doubts his own ways. Until the student sees the professor struggle with cash a couple of times and has a realization that it is time for him to give back to the professor by teaching him how to use his debit card