WELCOME TO THE OTHER SIDE

Gold Spike
TitleWELCOME TO THE OTHER SIDE
ClientLION
Product / ServiceTOKYO DRY
CategoryA11. Visual Effects
EntrantDDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Media Placement ZENITH Auckland, NEW ZEALAND
Production GOODOIL FILMS Sydney, AUSTRALIA
Production 2 PALACE STUDIO Auckland, NEW ZEALAND
Production 3 YOUNG & SHAND Auckland, NEW ZEALAND
Additional Company LION Auckland, NEW ZEALAND

Brief Explanation

New Zealand beer brand, Steinlager has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingrediants’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery.

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Shane Bradnick DDB Group New Zealand Executive Creative Director
James Conner DDB Group New Zealand Creative Director
Christie Cooper DDB Group New Zealand Creative Director
Judy Thompson DDB Group New Zealand Executive Agency Producer
Rosie Grayson DDB Group New Zealand Senior TV Producer
Andy Robilliard DDB Group New Zealand Agency Producer
Scott Wallace DDB Group New Zealand Lead Business Partner
Jenny Travers DDB Group New Zealand Senior Business Director
Michael Doolan DDB Group New Zealand Business Manager
Lucinda Sherborne DDB Group New Zealand Executive Planning Director
Rupert Price DDB Group New Zealand Executive Planning Director
Sam Long Goodoil Executive Produer
Llew Griffiths Goodoil Producer
Joel Kefali Goodoil Director
Lachlan Milne Goodoil DOP
Mat Ellin The Palace Online
Levi Beamish The Palace Offline Editor
Cam Ballantyne Beatworms Composer
Jon Cooper Coopers Sound Engineer
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