TNB - COOKING HUSTLE, CHINESE NEW YEAR 2017

TitleTNB - COOKING HUSTLE, CHINESE NEW YEAR 2017
ClientTENAGA NASIONAL BERHAD
Product / ServiceTNB FESTIVE
CategoryA12. Achievement in Production
EntrantRESERVOIR WORLD Kuala Lumpur, MALAYSIA
Idea Creation LEO BURNETT Kuala Lumpur, MALAYSIA
Production RESERVOIR WORLD Kuala Lumpur, MALAYSIA
Production 2 ASTATICA Selangor, MALAYSIA
Production 3 ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA
Production 4 THE REC ROOM Kuala Lumpur, MALAYSIA

Brief Explanation

The film is set in Ancient China, and the plot revolves around the Emperor, his Empress and their three daughter in-laws. In lieu of the Lunar New Year, the Empress instructed for her three daughter in-laws to each prepare a dish for dinner. She was looking to be impressed. When the dishes were served, the Empress was not satisfied at all. Fuming, she was about to unleash her fury, but was stopped by the Emperor. He suggested something out of the ordinary, to put the dishes together as one. As it turns out, the unique mix of flavours by putting the three dishes together did the trick, and they had a joyous Lunar Year dinner.

Results

The goal of this film was to create something memorable that pays tribute to old Kung Fu movies, with characters that resemble Chinese historical figures. This meant that the team needed to build a massive set and source for props and wardrobe that truly encapsulated the essence of the time. The storyboard also required some stunt work and some food romancing shots. Putting all of these together, you have a logistical challenge on your hands. To top it off, the team had a limited budget to work with. Despite these challenges, the dedicated team that work on this project, managed to secure the great deals to create this film. The passion and hard work put in this project, can be seen by the end result of this memorable film.

Credits

Name Company Position
Megat Camin Rizvi Leo Burnett Malaysia Group Account Director
Ashikin Yusof Leo Burnett Malaysia Account Manager
Iska Hashim Leo Burnett Malaysia Group Creative Director
Heng Yik See Leo Burnett Malaysia Senior Art Director
Soon Lon Fung Leo Burnett Malaysia Art Director
Vickknesh Arul Raja Leo Burnett Malaysia Copywriter
Daniel Heng Leo Burnett Malaysia Copywriter
Lee Pei Sien Leo Burnett Malaysia Copywriter
Roseniyati Abdullah Leo Burnett Malaysia AV Producer
Moira Basnayake Leo Burnett Malaysia AV Producer
Quek Shio Chuan Reservoir World Sdn Bhd Film Director
Ryan Khoo Reservoir World Sdn Bhd Founder
Chow Chun Son Reservoir World Sdn Bhd Founding Partner
Cheong Wai Leng Reservoir World Sdn Bhd Executive Producer
Eric Yeong Reservoir World Sdn Bhd Director of Photography
Soon Yong Chow Hat Trick Art Director
Sheldon Aruel Reservoir World Sdn Bhd Editor
Alvin Seah Astatica Sdn Bhd Executive Creative Director
Sandra Hendroff Astatica Sdn Bhd Executive Producer
Lim Ming Chen Astatica Sdn Bhd Art Director
Lim Shi Kai Astatica Sdn Bhd CG Generalist
Lai Jian Hui Astatica Sdn Bhd VFX Artist
Tatsuro Miller The Rec Room Sdn. Bhd. Creative Director
Kieran Kuek The Rec Room Sdn. Bhd. Music Director
Jashir Junaidi The Rec Room Sdn. Bhd. Sound Engineer
Siew Kim Foong The Rec Room Sdn Bhd Producer
Chen Yoke Wah Asia Pacific Videolab Sdn Bhd Executive Producer
Ahmad Hilmy Asia Pacific Videolab Sdn Bhd Colourist
Ereeq Asia Pacific Videolab Sdn Bhd Online Artist
Soon Foon Asia Pacific Videolab Sdn Bhd Online Artist
Links
Video URL