DUAL SIM CARRIER

TitleDUAL SIM CARRIER
ClientAIRTEL SRI LANKA
Product / ServiceAIRTEL DUAL SIM CARRIER
CategoryA10. Animation
EntrantVHQ Singapore, SINGAPORE
Idea Creation MAGIC MANGO Nawala, SRI LANKA
Production VHQ Singapore, SINGAPORE
Production 2 ORIGINS PRODUCTIONS (PVT) LTD SRI LANKA, SRI LANKA

Brief Explanation

Showcasing its offering of a new technology coupled with additional spectrum, the brand used this content to show its promise of the ability to deliver 4G-like data speeds even on 3G networks. Using an analogy to highlight the current situation of mobile internet speed, the content featured, initially ambiguous characters, stuck in bad traffic (to show slow speed)till they are able to fall asleep on the wheels! Coupled with local nuances like pineapple sellers, showcasing a cricket playing characters, the content related to the locals in Sri Lanka and also drove home the idea of being frustrated with current data service available in Sri Lanka. At the end of the TVC, the highway splits into two, showing the branded cars flying off in the 'speedy lane' of the highway, highlighting the analogy of fast speed with the brand's network service.

Credits

Name Company Position
DINESH MAHESWARAN MAGIC MANGO HEAD OF PRODUCTIONS
JONATHAN ANG VHQ MEDIA PTE LTD CG SUPERVISOR
GOH ZIHAO VHQ MEDIA PTE LTD ANIMATION SUPERVISOR
CHEN LIDI VHQ MEDIA PTE LTD CONCEPT ARTIST
NICHOLAS SIM VHQ MEDIA PTE LTD ANIMATOR
LOKE WEI JUN VHQ MEDIA PTE LTD GENERALIST
KATE KUO VHQ MEDIA PTE LTD GENERALIST
CHEN HAN XIANG VHQ MEDIA PTE LTD ANIMATOR
KHALID QURESHI VHQ MEDIA PTE LTD HEAD OF CONCEPT & DESIGN
KULAPONG VAIYAMUGAMUYKUL VHQ MEDIA PTE LTD EFFECT ARTIST
MAURICE SEOW VHQ MEDIA PTE LTD ANIMATOR
RAHIM ABDUL RAHMAN VHQ MEDIA PTE LTD PRODUCER
FABIAN TAN VHQ MEDIA PTE LTD EXECUTIVE PRODUCER
BANDARA WEERAWANNI ORIGINS PRODUCTIONS PRODUCTION PRODUCER
NAWADOLN SIRIBUTR VHQ MEDIA PTE LTD COMPOSITOR
WILSON TANG VHQ MEDIA PTE LTD COMPOSITOR
Links
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