| Title | TRANSFORMER |
| Brand | ASUS THROUGH MIRIUIM (DIGITAL AGENCY) |
| Product / Service | ASUS TRANSFORMER LAPTOP |
| Category | A11. Visual Effects |
| Entrant | VHQ Singapore, SINGAPORE |
| Idea Creation | MIRUM Singapore, SINGAPORE |
| Production | VHQ Singapore, SINGAPORE |
| Production 2 | BLINKINK London, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| FABIAN TAN | VHQ MEDIA PTE LTD | EXECUTIVE PRODUCER |
| KHALID QURESHI | VHQ MEDIA PTE LTD | MOTION GRAPHIC DESIGNER |
| NOAH HARRIS | BLINK INK | DIRECTOR |
| WILL BEX | BLINK INK | DIRECTOR OF PHOTOGRAPHY |
| MIHA KNIFIC | BLINK INK | ART DIRECTOR |
| EMILIE VEILLON | MIRUM VN | GROUP CREATIVE DIRECTOR |
| JEREMIE BRAUN | MIRUM VN | CREATIVE DIRECTOR |
| MANISHA PHILIP | MIRUM VN | ACCOUNT TEAM |
| HAN NGUYEN | MIRUM VN | ACCOUNT TEAM |
| YANN WILLIOT | ECHO VN | EXECUTIVE PRODUCER |
| VHQ POST (S) PTE LTD | VHQ POST (S) PTE LTD | COLORIST |
| VHQ POST (S) PTE LTD | VHQ POST (S) PTE LTD | ONLINE ARTIST |
| VHQ POST (S) PTE LTD | VHQ POST (S) PTE LTD | CG |
The campaign tagline “Take your possibilities to a new level” is clearly articulated in the film’s concept where the hero’s make belief world is suspended in a cloud of his imagination – a surreal world where musical angels battle apocalyptic-looking soldiers in a warped time zone, controlled by the “Creator”, the main character of the film. We see battle take place in an almost frozen-in-time manner, showing the power and control that is bestowed on the Creator and depicting the Asus Transformer’s performance and ability to take your possibilities to a new level.