ALICE'S WEDDING

Bronze Spike
TitleALICE'S WEDDING
ClientVOLVO CARS TAIWAN
Product / ServiceS90
CategoryA08. Use of Licensed or Adapted Music
EntrantHAVAS TAIWAN, CHINESE TAIPEI
Idea Creation HAVAS TAIWAN, CHINESE TAIPEI
Production GREATLAND FILMS Taipei, CHINESE TAIPEI
Production 2 MIND BIZ MULTIMEDIA TECHNOLOGY TAIPEI CITY, CHINESE TAIPEI
Production 3 THEHONEYDRIPPERS TAIPEI CITY, CHINESE TAIPEI
Production 4 BIG BANG & FUZZ Taipei, CHINESE TAIPEI

Brief Explanation

"Volvo For Love" emotionally interprets the core value of the brand, "We Put People First.” The story “Alice’s Wedding” starts from a little beautiful girl, Alice, who was often the popular wedding flower girl of the town. She lived a fairytale-like life under her father’s protection. However, years later, her mother died and father suffered from Alzheimer’s, the fairy tale nearly shattered. Still, Alice vowed to guard the family, passing down her father’s unconditional love across generations.

Credits

Name Company Position
Fish Chen Havas Taiwan Chief Creative Officer
EN Chang Havas Taiwan Creative Director
Nilson Tung Havas Taiwan Senior Art Director
Kevin Ho Havas Taiwan Group Account Director
Agatha Ho Havas Taiwan Associate Account Director
Roddy Hsieh Havas Taiwan Digital Planner
Felicia Hsueh Havas Taiwan Account Executive
Lo Ging-zim None Director
AJ Greatland Films Cinematographer
Huang yu-ming Greatland Films Production producer
Pai-mei Greatland Films Editor
Liang wen-tai Greatland Films Gaffer
Links
Social Media URL