THE GIRL IN THE MASK

Short List
TitleTHE GIRL IN THE MASK
ClientOPERATION SMILE
Product / ServiceNOM-PROFIT
CategoryA01. Direction
EntrantCHEIL WORLDWIDE Beijing, CHINA
Idea Creation CHEIL WORLDWIDE Beijing, CHINA
Production QUAD PRODUCTIONS Paris, FRANCE
Production 2 P.I.G. CHINA Shanghai, CHINA

Brief Explanation

Smog becomes a common weather in China. Low pressure in the region limits pollutants dispersion, and produces hazardous air condition. People should avoid unnecessary outdoor activities. However, a little girl loves going out on smoggy days. After breakfast, she puts her mask on and runs outside. Different with people who complain the smoggy day or hide indoor, this little girl with mask enjoys being outdoor very much. She runs like a deer and embraces the city. She says “hi“ to people whom passerby. Her smiling face becomes a sharp contrast to people whose eyes with depression and sadness. After she has a great day out, she comes back home and takes off her mask. The camera zooms to her front face and reveals her cleft condition. Her inner voice: “With my mask, I look like everyone else.” In every 20 minutes, a child is born with cleft condition in China.

Credits

Name Company Position
Jacky Lung Cheil China Executive Creative Director
Hongting Wang Cheil China Art Director
Meng Chien Lee Cheil China Producer
Wain Choi Cheil Worldwide Chief Creative Officer
Henry Mason Quad Director
Martin Coulais Quad Producer
Nick Dodet P.I.G CHINA Excutive Producer
Pauline Sun P.I.G CHINA Producer
Billy Becket FIN Design Producer
Segundo FIN Design VFX Supervisor
Thomas Faucheur Green United Music Asia Producer
Stéphane PRIN Green United Music Asia Composer
Fabien Laugard Green United Music Asia Mixer
Tolis Michailidis SHP Editor