THE HOLD

Bronze Spike
TitleTHE HOLD
ClientPARKINSON'S NSW
Product/ServicePARKINSON'S DISEASE
CategoryA01. Direction
EntrantJ. WALTER THOMPSON Sydney, AUSTRALIA
Idea Creation J. WALTER THOMPSON Sydney, AUSTRALIA
Production FILMGRAPHICS ENTERTAINMENT Sydney, AUSTRALIA

Brief Explanation

The simplest work is more often the most powerful. This film is brutal in its simplicity. It focuses in on a father and his daughter sitting in a living room with their hands clasped together. The hands are collectively shaking, but we can’t tell who’s is causing the shaking, because of the hold they’re in. Through the storytelling, the viewer is drawn into believing it’s the daughter’s hands. Then there’s a twist the viewer didn’t see coming – they pull their hands away from each other and it’s revealed it’s in fact the daughter’s who’s hands are shaking uncontrollably – she is the one suffering from Parkinson’s. We confirm what the viewer has just seen with a line ‘Parkinson’s devastates young lives, too.’ Then we reveal the shocking fact that 3 Australians under 40 are diagnosed every day, and prompt the viewer to take action by joining #uniteforparkinsons or donating.

Credits

Name Company Position
Simon Langley J.Walter Thompson Sydney Executive Creative Director
John Lam J.Walter Thompson Sydney Creative Director
Paul Coghlan J.Walter Thompson Perth Creative Director
Angela Morris J.Walter Thompson Sydney Executive Planning Director
Anne Gibson J.Walter Thompson Sydney Group Account Director
Gemma Kay J.Walter Thompson Sydney Agency Producer
David Denneen Filmgraphics Director
Anna Fawcett Filmgraphics Producer
Toby Denneen Filmgraphics Editor
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