CHA-LI-WON PRESENTS A DAY IN THE OFFICE

TitleCHA-LI-WON PRESENTS A DAY IN THE OFFICE
ClientUNI PRESENT
Product / ServiceUNI CHA-LI-WON TEA DRINKS
CategoryA02. Script
EntrantADK TAIWAN Taipei City, CHINESE TAIPEI
Idea Creation ADK TAIWAN Taipei City, CHINESE TAIPEI
Production INNOVATE FILMS Taipei City, CHINESE TAIPEI

Brief Explanation

Cha-Li-Won Tea Drink launched a new series packaging - 15 versions of “dream bottle”, with a topic sentence re-defining the office life on the packaging. We chose 5 topics from the packaging series, CLOCKING-IN, PANTRY, COLLEAGUES, LATE FOR WORK and SALARY to create a fantasy drama happened in the office, with an expression of exaggeration and fantasy to bring a fresh viewpoint to the office workers. The brand uses its self-deprecating humour to attract the junior office workers and make them feel sympathetic to the films, brings the workers positive energy to get rid of boring daily lives at work.

Credits

Name Company Position
Richard Yu ADK TAIWAN Chief Creative Officer
Lion Tsai ADK TAIWAN Group Creative Director
Morning Yu ADK TAIWAN Copywriter
Vivi Ro ADK TAIWAN Copywriter
Jojo Hsu ADK TAIWAN Art Director
Jacky Hsu ADK TAIWAN Art Director
Ronny Hsu Free Director
Ivy Lien ADK TAIWAN Agency Producer