Title | RAT'S TALE |
Brand | NZ TRANSPORT AGENCY |
Product / Service | NZ TRANSPORT AGENCY |
Category | A06. Editing |
Entrant | FINCH Sydney, AUSTRALIA |
Idea Creation | CLEMENGER BBDO | TOUCHCAST Wellington, NEW ZEALAND |
Media Placement | OMD WELLINGTON, NEW ZEALAND |
Production | FINCH Sydney, AUSTRALIA |
Additional Company | NZ TRANSPORT AGENCY Wellington, NEW ZEALAND |
Additional Company 2 | THE BUTCHERY Sydney, AUSTRALIA |
Additional Company 3 | BLOCKHEAD VFX Sydney, AUSTRALIA |
Additional Company 4 | THE COOPERS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Brigid Alkema | Clemenger BBDO | Touchcast | Executive Creative Director |
Brett Hoskin | Clemenger BBDO | Touchcast | Managing Director |
Emily Beautrais | Clemenger BBDO | Touchcast | Creative Director |
Frances Cooke/Josh Stuart | Clemenger BBDO | Touchcast | Creative |
Linda Major | Clemenger BBDO | Touchcast | Managing Partner |
Bethany Omeri | Clemenger BBDO | Touchcast | Strategist |
Matt Barnes | Clemenger BBDO | Touchcast | Business Manager |
Robbie Allen | Clemenger BBDO | Touchcast | Project Manager |
Ursula Nichols | Clemenger BBDO | Touchcast | Design Researcher |
Christina Hazard | Clemenger BBDO | Touchcast | Head of Content Production |
Nick Ball | FINCH | Director |
Camilla Mazzaferro | FINCH | Producer |
Karen Bryson | FINCH | Executive Producer |
Lachlan Milne | ACS | Cinematographer |
Neville Stevenson | Freelance | Production Designer |
Kylee Strathdee | Freelance | Costume Designer |
Jo Scott | The Butchery | Editor |
Trish Cahill | Freelance | Colourist |
Paul Stent | Freelance | Agency Sound Mix |
Hilary Yiasoumi | OMD Wellington | Director of TV Trading |
Jake Firman | OMD Wellington | Strategic Planner |
Ros Ross | OMD Wellington | Account Director |
The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive.