RISE

Bronze Spike
TitleRISE
ClientDIAGEO BEER SINGAPORE
Product/ServiceGUINNESS
CategoryA05. Cinematography
EntrantBBDO ASIA Singapore, SINGAPORE
Idea Creation BBDO ASIA Singapore, SINGAPORE
Production THE PROSECUTION FILM COMPANY Singapore, SINGAPORE

Brief Explanation

If you’re born in a fishing village, are you destined to be a fisherman? Or could you aspire for more? This is the story of Luke Landrigan. Born in San Juan, La Union, Luke grew up in a small fishing village in the north of the Philippines. But his circumstances didn’t stop him pursuing his passion – surfing. He practiced until he was good enough to join international tournaments, eventually winning a medal at the Asian Beach Games as an upstart and gaining recognition for Philippine surfing. He used his newfound fame to make a difference, setting up a surf school and employing locals as instructors. Eventually, people from the bigger cities and around the world started trickling in. Before long, a surf-town was born, and with it, vital surf-tourism. With the help of Luke, more jobs and more opportunities opened up for people in San Juan, La Union.

Credits

Name Company Position
Primus Nair BBDO Singapore Executive Creative Director
Tan Zi Wei BBDO Singapore Senior Art Director
Mark Ibaviosa BBDO Singapore Senior Copywriter
Fiona Huang BBDO Singapore Account Director
Char-Maine Tan BBDO Singapore Account Director
Stephanie Chiaw BBDO Singapore Account Manager
Antonia Tan BBDO Singapore Account Manager
Deborah Mark BBDO Singapore Account Executive
Mindy Yap BBDO Singapore Planning Director
Kelly Togashi BBDO Singapore Associate Planning Director
Ann May Chua BBDO Singapore Agency Producer
Deborah Chia BBDO Singapore Agency Producer
Links
Website URL