Title | RISE |
Brand | DIAGEO BEER SINGAPORE |
Product / Service | GUINNESS |
Category | A05. Cinematography |
Entrant | BBDO ASIA Singapore, SINGAPORE |
Idea Creation | BBDO ASIA Singapore, SINGAPORE |
Production | THE PROSECUTION FILM COMPANY Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Primus Nair | BBDO Singapore | Executive Creative Director |
Tan Zi Wei | BBDO Singapore | Senior Art Director |
Mark Ibaviosa | BBDO Singapore | Senior Copywriter |
Fiona Huang | BBDO Singapore | Account Director |
Char-Maine Tan | BBDO Singapore | Account Director |
Stephanie Chiaw | BBDO Singapore | Account Manager |
Antonia Tan | BBDO Singapore | Account Manager |
Deborah Mark | BBDO Singapore | Account Executive |
Mindy Yap | BBDO Singapore | Planning Director |
Kelly Togashi | BBDO Singapore | Associate Planning Director |
Ann May Chua | BBDO Singapore | Agency Producer |
Deborah Chia | BBDO Singapore | Agency Producer |
If you’re born in a fishing village, are you destined to be a fisherman? Or could you aspire for more? This is the story of Luke Landrigan. Born in San Juan, La Union, Luke grew up in a small fishing village in the north of the Philippines. But his circumstances didn’t stop him pursuing his passion – surfing. He practiced until he was good enough to join international tournaments, eventually winning a medal at the Asian Beach Games as an upstart and gaining recognition for Philippine surfing. He used his newfound fame to make a difference, setting up a surf school and employing locals as instructors. Eventually, people from the bigger cities and around the world started trickling in. Before long, a surf-town was born, and with it, vital surf-tourism. With the help of Luke, more jobs and more opportunities opened up for people in San Juan, La Union.