A BCF'ING MUSICAL

TitleA BCF'ING MUSICAL
ClientBCF
Product / ServiceBOATING CAMPING FISHING
CategoryA01. Direction
EntrantTHE SWEET SHOP Melbourne, AUSTRALIA
Idea Creation CLEMENGER BBDO MELBOURNE, AUSTRALIA
Media Placement CLEMENGER BBDO MELBOURNE, AUSTRALIA
PR CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production THE SWEET SHOP Melbourne, AUSTRALIA
Production 2 CLEMENGER BBDO MELBOURNE, AUSTRALIA

Brief Explanation

The ad begins in an office boardroom, where a manager asks one of the men to make sense of the figures on the spreadsheet. The man replies in song, rising from his chair with two others singing ‘Boatin’ Campin’ Fishin’ – it’s BCFing fun!, while the vision captures the fun of boating, camping and fishing with an emphasis of getting away from the city on the weekend. The TVC ends with a call-to-action to ‘Be a BCFing expert’, which aims to help audiences experience the full diversity and variety of their own outdoor experiences.

Credits

Name Company Position
Ant Keogh Clemenger BBDO Melbourne Chief Creative Officer
Cristian Staal Clemenger BBDO Melbourne Creative Director, Art Director
Marianne Harvey Clemenger BBDO Melbourne Creative Director
Christie Meehan Clemenger BBDO Brisbane Copywriter
Russel Fox Clemenger BBDO Melbourne Art Director
Karolina Bozajkovska Clemenger BBDO Melbourne Senior Producer
Lisa Moro Clemenger BBDO Melbourne Senior Producer
Nick Kelly The Sweet Shop Director
Allison Lockwood The Sweet Shop Production Producer
Martyn Williams The Sweet Shop Cinematographer
Jon Dowding The Sweet Shop Production Designer
Stuart Morley The Editors Editor
Edel Rafferty Method Studios Colourist
Paul Le Couteur Flagstaff Studios Sound Designer
Links
Video URL