POWERWALK

TitlePOWERWALK
ClientTD AMERITRADE
Product / ServiceFINANCIAL
CategoryA01. Direction
EntrantTHE SWEET SHOP Bangkok, THAILAND
Idea Creation HAVAS SINGAPORE, SINGAPORE
Idea Creation 2 TD AMERITRADE ASIA Singapore, SINGAPORE
Media Placement HAVAS SINGAPORE, SINGAPORE
Media Placement 2 TD AMERITRADE ASIA Singapore, SINGAPORE
PR HAVAS SINGAPORE, SINGAPORE
PR 2 TD AMERITRADE ASIA Singapore, SINGAPORE
Production THE SWEET SHOP Bangkok, THAILAND
Production 2 HAVAS SINGAPORE, SINGAPORE

Brief Explanation

The launch TVC tells the story of Stephen, an ordinary guy from middle management, who has chosen to 'go big' by trading with TD Ameritrade.

Execution

"The beauty of this spot lies in the contrast between the prosaic world of the main character getting on with the daily grind, and the excitement that he feels inside. He's got a secret, and this gives him the confidence to express his inner cool."

Credits

Name Company Position
Andrew Hook Havas Singapore Group Executive Creative Director
Kelvin Lim Havas Singapore Associate Creative Director
Y2 Villanueva Havas Singapore Copywriter
Farhan Darma Havas Singapore Art Director
Vanessa Thomas Havas Singapore Agency Producer
Damien Shatford The Sweet Shop Director
Laura Geagea The Sweet Shop Executive Producer
Daniel Ho The Sweet Shop Managing Director/Executive Producer
Edward Goldner The Sweet Shop Cinematographer
Boontawee (Thor) Taweepasas The Sweet Shop Art Director
Keith Ngiau Freelance Editor
Terrence Kwan The Spice Shop Bangkok Executive Producer
Lindsay Jehan Song Zu Music Director
Ben Lam Song Zu Composer
Damian Waddell Song Zu Sound Designer
Donny Pereira Song Zu Executive Producer