Title | DYLAN |
Brand | LOTTO NEW ZEALAND |
Product / Service | LOTTERY |
Category | A01. Direction |
Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
Idea Creation | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation 2 | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
Media Placement | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Media Placement 2 | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
PR | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
PR 2 | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
Production | THE SWEET SHOP Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB NZ | Chief Creative Officer |
Shane Bradnick | DDB NZ | Executive Creative Director |
Brett Colliver | DDB NZ | Creative Director |
Mike Felix | DDB NZ | Creative Director |
Rosie Grayson | DDB NZ | Agency Producer |
Judy Thompson | DDB NZ | Executive Producer |
Mark Albiston | The Sweet Shop | Director |
Fiona King | The Sweet Shop | Managing Director/Executive Producer |
Andy Mauger | The Sweet Shop | Producer |
Marty Williams | Freelance | Cinematographer |
Pete Ritchie | Palace Studio | Grade |
Luke Haigh | Palace Studio | Editor |
Cam Ballantyne | Beatworms | Soundtrack/Composer/Music |
Guy Cousins | Lotto NZ | Chief Marketing Officer |
This film enters the world of young Dylan, a keen, albeit trepidatious, football player, who with a light tap of the ball, sees his own life take a dramatic shift.
"I wanted this spot to feel really familiar. I personally identify with the frustrated but proud dad, and the girl reminds me of the really tall girls my friends and I all wanted to dance with at our old 'Blue Light' discos back when I was 13 in the eighties. I hope that people see a lot of what makes Saturdays and being an early New Zealand teen really special and in its own way slightly agonising."