DYLAN

Short List
TitleDYLAN
ClientLOTTO NEW ZEALAND
Product/ServiceLOTTERY
CategoryA01. Direction
EntrantTHE SWEET SHOP Auckland, NEW ZEALAND
Idea Creation DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation 2 LOTTO NEW ZEALAND Remuera, NEW ZEALAND
Media Placement DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Media Placement 2 LOTTO NEW ZEALAND Remuera, NEW ZEALAND
PR DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
PR 2 LOTTO NEW ZEALAND Remuera, NEW ZEALAND
Production THE SWEET SHOP Auckland, NEW ZEALAND

Brief Explanation

This film enters the world of young Dylan, a keen, albeit trepidatious, football player, who with a light tap of the ball, sees his own life take a dramatic shift.

Execution

"I wanted this spot to feel really familiar. I personally identify with the frustrated but proud dad, and the girl reminds me of the really tall girls my friends and I all wanted to dance with at our old 'Blue Light' discos back when I was 13 in the eighties. I hope that people see a lot of what makes Saturdays and being an early New Zealand teen really special and in its own way slightly agonising."

Credits

Name Company Position
Damon Stapleton DDB NZ Chief Creative Officer
Shane Bradnick DDB NZ Executive Creative Director
Brett Colliver DDB NZ Creative Director
Mike Felix DDB NZ Creative Director
Rosie Grayson DDB NZ Agency Producer
Judy Thompson DDB NZ Executive Producer
Mark Albiston The Sweet Shop Director
Fiona King The Sweet Shop Managing Director/Executive Producer
Andy Mauger The Sweet Shop Producer
Marty Williams Freelance Cinematographer
Pete Ritchie Palace Studio Grade
Luke Haigh Palace Studio Editor
Cam Ballantyne Beatworms Soundtrack/Composer/Music
Guy Cousins Lotto NZ Chief Marketing Officer