LOVE MOVIES, LIVE MOVIES

TitleLOVE MOVIES, LIVE MOVIES
ClientCATCHPLAY
Product / ServiceMOVIES ON DEMAND
CategoryA05. Cinematography
EntrantMULLENLOWE SINGAPORE, SINGAPORE
Idea Creation MULLENLOWE SINGAPORE, SINGAPORE
Production ORIENTAL FILMS Montevideo, URUGUAY
Production 2 LA MAYOR Montevideo, URUGUAY

Brief Explanation

Movie Lovers don’t just watch movies, they live movies. So we created a cinematic movie trailer with all the quintessential traits of a blockbuster war movie, set in the 1940s. We enter the scene of gun battle in a war. One soldier looks through the scope of his gun, and we expect to see the enemy in his scope, but in a twist, we instead see starkly out of place, a clumsy man dressed in today’s modern sports attire, attempting a workout. The soldier takes a shot, and at this, we cut to reality – An occasion at the gym, where we see the clumsy man injured, and another man running on the treadmill, so engrossed in his war movie that the world of the movies and reality have blurred.

Credits

Name Company Position
Erick Rosa MullenLowe Singapore Executive Creative Director
Martin Coppola MullenLowe Singapore art director
Fabio Santos MullenLowe Singapore art director
Jon Ng MullenLowe Singapore Copywriter
Pamela Phang MullenLowe Singapore producer
Gonzalo Olivera MullenLowe Singapore Group Account Director
Nadrah Rozman MullenLowe Singapore Account Executive
Lavanya Machiraju MullenLowe Singapore account executive
Jonathan Nienaber MullenLowe Singapore Strategic director
Charly Gutierrez Oriental Films director
Diego Robino Oriental Films executive producer
Agustin Claramunt Oriental Films Director Of Photography
Veronica Andrich Oriental Films producer
Cecilia Guerriero Oriental Films art director
Valentina Luque Oriental Films Vestuarista
Adriana Amejeiras Oriental Films post producer
Oriental Films Oriental Films offline editor
Oriental Films Oriental Films Online editor
Federico Moreira La Mayor Executive Producer (Music & Sound)