NO ONE KNOWS

TitleNO ONE KNOWS
ClientJOHNSON & JOHNSON
Product / ServiceCAREFREE
CategoryA05. Cinematography
EntrantPHOTOPLAY Sydney, AUSTRALIA
Idea Creation DDB SYDNEY, AUSTRALIA
Production PHOTOPLAY Sydney, AUSTRALIA

Brief Explanation

Carefree takes an authentic approach to femininity in this new campaign launched online, 'No one knows', via DDB Sydney. The campaign embraces the vulnerability women feel when they have their period, and starts a conversation about the personal and sometimes secret 'rituals' women have to make themselves feel more confident. The first digital only campaign for Carefree, it will run across five platforms over six months and kicks off with this emotive 90 second launch film. The campaign aims to share 'secrets of the sisterhood' and features a diverse mix of real Australian women shot in a doco-style approach, to capture the most authentic stories, showing that no woman is the same, no period is the same, no feminine ritual is the same, but all women are united by the things that make them feel more confident.

Credits

Name Company Position
Paul Tonkin Johnson & Johnson Marketing Director (Pacific)
Carla Speering Johnson & Johnson Group Marketing Director
Emma Thurlow Johnson & Johnson Marketing Manager
Louisa Thraves Johnson & Johnson Senior Digital Marketing Specialist
Marie Liganaris Johnson & Johnson Assistant Brand Manager
Ben Welsh DDB Sydney Chief Creative Officer
Michael Barnfield DDB Sydney Creative Director
Guilherme Machado DDB Sydney Creative
Carolina Pinheiro DDB Sydney Creative
Kate Sheppard DDB Sydney Managing Partner
Claire Hynes DDB Sydney Business Director
Sevda Cemo DDB Sydney Head of Integrated Content
Alyce Guy DDB Sydney Agency Producer
Jasmin Tarasin Photoplay Films Director
Oliver Lawrance Photoplay Films Executive Producer
Emma Thompson Photoplay Films Producer
Christopher Miles Freelance Director of Photography
The Gingerbread Man The Gingerbread Man Post Production
Lachlan Stewart DDB Sydney Social Content Producer
Links
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