LET'S GET REAL

TitleLET'S GET REAL
ClientVINDA SEA
Product / ServiceLIBRESSE
CategoryA02. Script
EntrantBBDO MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation BBDO MALAYSIA Kuala Lumpur, MALAYSIA
Production PASSION PICTURES Kuala Lumpur, MALAYSIA
Production 2 ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA
Production 3 TWO AM MUSIC STUDIOS Kuala Lumpur, MALAYSIA

Brief Explanation

Feminine hygiene commercials had been selling women a false reality – everyone is happy and skipping around in white pants during their periods – that simply isn’t relatable. To connect with the women of Malaysia it was time to address the elephant in the room, speak with candour and say – LET’S GET REAL.

Credits

Name Company Position
VJ Anand BBDO Malaysia Executive Creative Director
Shune BBDO Malaysia Creative Director
Niamh Spurr BBDO Malaysia Copywriter
Julian Yap BBDO Malaysia Group Head
Hugo Filipe Arvelos Pacheco BBDO Malaysia Account Director
NorKhalida Kamaludin BBDO Malaysia Account Manager
Rafiq Ridzwan BBDO Malaysia Head of Planning
Deborah Woong BBDO Malaysia Junior Copywriter
Nisha Khirudin BBDO Malaysia Production Manager
Darrel Hyon-Lè Passion Pictures Malaysia Film Director
Felicia Choi Passion Pictures Malaysia Producer
Kenz Koh Passion Pictures Malaysia Director of Photography
Steven Tang Passion Pictures Malaysia Art Director
Darren Siew Passion Pictures Malaysia Wardrobe Stylist
Boong Lye Guan Passion Pictures Malaysia Make-Up Artist
Chen Yoke Wah Asia Pacific Videolab Sdn Bhd Post Production House Producer
Mindy Wong Asia Pacific Videolab Sdn Bhd Offline Editor
Soon Foon Asia Pacific Videolab Sdn Bhd Online Editor
Ahmad Hilmi Asia Pacific Videolab Sdn Bhd Colourist
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