| Title | MAGIC BEEP |
| Brand | VISA INTERNATIONAL (ASIA PACIFIC) |
| Product / Service | VISA PAYWAVE |
| Category | A07. Use of Original Music |
| Entrant | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
| Idea Creation | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
| Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
| Production 2 | FUSE ASIA Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| VJ Anand | BBDO Malaysia | Executive Creative Director |
| Lee Tak Shune | BBDO Malaysia | Creative Director |
| Chow Tatt Ho | BBDO Malaysia | Art Director |
| Mindy Lim | BBDO Malaysia | Copywriter |
| Clinton Chai | BBDO Malaysia | Designer |
| Nisha Khirudin | BBDO Malaysia | Executive Producer |
| Asran Zakry Zainuddin | BBDO Malaysia | Account Director |
| Victoria Kovalan | BBDO Malaysia | Account Manager |
| Rafiq Ridzwan | BBDO Malaysia | Planning Director |
| Syaza Abdur Rahman | BBDO Malaysia | Strategic Planner |
| Rajay Singh | Directors Think Tank | Director |
| Heng Tek Nam | Directors Think Tank | Executive Producer |
This little girl believes that magic exists. Every day, she makes countless attempts to bring objects to life with just a wave of her hand, but to no avail. Until one day, when her father is about to pay for her ice-cream. He waves his palm over the card terminal and in comes a loud 'beep'. She gasps in awe at the magic she sees, and even tries to imitate his action. All without realising the Visa payWave card he has hidden under his palm. We finally know that her belief in magic comes from witnessing her father's 'magical' power.