LIVING WITH RHEUMATOID ARTHRITIS

TitleLIVING WITH RHEUMATOID ARTHRITIS
ClientPFIZER AUSTRALIA
Product / ServiceLIVING WITH RHEUMATOID ARTHRITIS
CategoryA09. Sound Design
EntrantRUMBLE STUDIOS Sydney, AUSTRALIA
Idea Creation CHIMNEY Sydney, AUSTRALIA
Production RUMBLE STUDIOS Sydney, AUSTRALIA

Brief Explanation

This film helps visualise life with rheumatoid arthritis (RA). Most suffers look relatively healthy therefore this film was shot in POV style, putting the viewer in an RA sufferers’ shoes. Some days the pain is manageable but most mornings a sufferer can wake up to a living nightmare. The simple act of getting out of bed let alone getting out of the house can be strenuous due to painful joints and crippling fatigue. This is an extremely isolating condition and suffers live in constant fear of their condition getting worse. The patient eventually leaving the house displays that despite it all, RA patients are fighters. They should never give up on treatment options that might work for them and continue the conversation with their doctor to find a treatment that is right for them.

Credits

Name Company Position
Nat Joyce Rumble Studios Sound Designer
Cherie Davies Grey Health Group Creative Director
Links
Website URL