Brief Explanation

If you’re born in a fishing village, are you destined to be a fisherman? Or could you aspire for more? This is the story of Luke Landrigan. Born in San Juan, La Union, Luke grew up in a small fishing village in the north of the Philippines. But his circumstances didn’t stop him pursuing his passion – surfing. He practiced until he was good enough to join international tournaments, eventually winning a medal at the Asian Beach Games as an upstart and gaining recognition for Philippine surfing. He used his newfound fame to make a difference, setting up a surf school and employing locals as instructors. Eventually, people from the bigger cities and around the world started trickling in. Before long, a surf-town was born, and with it, vital surf-tourism. With the help of Luke, more jobs and more opportunities opened up for people in San Juan, La Union.