| Title | DYLAN |
| Brand | LOTTO NEW ZEALAND |
| Product / Service | LOTTERY |
| Category | A01. Direction |
| Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
| Idea Creation | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation 2 | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
| Media Placement | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Media Placement 2 | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
| PR | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| PR 2 | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
| Production | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB NZ | Chief Creative Officer |
| Shane Bradnick | DDB NZ | Executive Creative Director |
| Brett Colliver | DDB NZ | Creative Director |
| Mike Felix | DDB NZ | Creative Director |
| Rosie Grayson | DDB NZ | Agency Producer |
| Judy Thompson | DDB NZ | Executive Producer |
| Mark Albiston | The Sweet Shop | Director |
| Fiona King | The Sweet Shop | Managing Director/Executive Producer |
| Andy Mauger | The Sweet Shop | Producer |
| Marty Williams | Freelance | Cinematographer |
| Pete Ritchie | Palace Studio | Grade |
| Luke Haigh | Palace Studio | Editor |
| Cam Ballantyne | Beatworms | Soundtrack/Composer/Music |
| Guy Cousins | Lotto NZ | Chief Marketing Officer |
This film enters the world of young Dylan, a keen, albeit trepidatious, football player, who with a light tap of the ball, sees his own life take a dramatic shift.
"I wanted this spot to feel really familiar. I personally identify with the frustrated but proud dad, and the girl reminds me of the really tall girls my friends and I all wanted to dance with at our old 'Blue Light' discos back when I was 13 in the eighties. I hope that people see a lot of what makes Saturdays and being an early New Zealand teen really special and in its own way slightly agonising."