| Title | PRO KABADDI LEAGUE |
| Brand | STAR SPORT |
| Product / Service | INFORMATIVE OR ENTERTAINMENT |
| Category | A01. Direction |
| Entrant | STORYTELLERS.IN Mumbai, INDIA |
| Idea Creation | J. WALTER THOMPSON Mumbai, INDIA |
| Production | STORYTELLERS.IN Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Senthil Kumar | J. Walter Thompson Ltd | Creative Head |
The lines and boundaries are drawn on the sands. The setting could be a river bank, coconut grove, beach, playground or even a marsh. The match will invariably garner a considerable crowd that swells with every growing minute. Their cheers get louder and whistles get screechier. Kabaddi, a local recreational game that became a worldwide sport, originated in Tamil Nadu and has since percolated into every city, town and village in the country