| Title | PRUDENTIAL KEEP IT LIT |
| Brand | PRUDENTIAL ASSURANCE MALAYSIA BERHAD |
| Product / Service | INSURANCE SERVICES |
| Category | A05. Cinematography |
| Entrant | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
| Idea Creation | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Production | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
| Production 2 | ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA |
| Production 3 | THE REC ROOM Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Alvin Teoh | Naga DDB Tribal Malaysia | Executive Creative Director |
| Alex Wong | Naga DDB Tribal Malaysia | Creative Director |
| Jeremy Yeoh | Naga DDB Tribal Malaysia | Associate Creative Director |
| Candice Chhoa | Naga DDB Tribal Malaysia | Copywriter |
| Naqib Shamsuri | Naga DDB Tribal Malaysia | Copywriter |
| Simon Yip | Naga DDB Tribal Malaysia | Art Director |
| Sharon de Silva | Naga DDB Tribal Malaysia | Head of AV |
| Boon Hsin Lee | Naga DDB Tribal Malaysia | AV Producer |
| Rachel Chew | Naga DDB Tribal Malaysia | Account Director |
| Edeleen Lunjew | Naga DDB Tribal Malaysia | Senior Account Manager: |
| Quek Shio Chuan | Reservoir World Sdn Bhd | Film Director |
| Eric Yeong | Reservoir World Sdn Bhd | Director of Photography |
| Chow Chun Son | Reservoir World Sdn Bhd | Executive Producer |
| Sabrina Wong | Reservoir World Sdn Bhd | Producer |
| Anthony Chan | Reservoir World Sdn Bhd | Art Director |
| Tatsuro Miller | The Rec Room | Composer |
| Naqib Shamsuri | The Rec Room | Lyricist |
| Ryan Tan | The Rec Room | Lyricist |
In partnership with the 29th Southeast Asian Games, we created a brand film that positions Prudential as the “Proud Supporter of Dreams”. By employing visuals and themes that resonate with today’s generation of dreamers, we recreated the torch run – a significant event during the games. The flame of the torch symbolises dreams. It is carried and protected by a torchbearer that represents Prudential. In this film, the torchbearer overcomes the twists and turns of life’s journey, while keeping the flame of the torch alight.