| Title | MINUTE MAID PULPY NEXT GEN LAUNCH |
| Brand | COCO COLA |
| Product / Service | MINUTE MAID |
| Category | A11. Visual Effects |
| Entrant | MULLENLOWE CHINA Shanghai, CHINA |
| Idea Creation | MULLENLOWE CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| CHEE LIP ONG | MULLENLOWE CHINA | CHIEF CRETIVE OFFICER |
| EWAN YAP | MULLENLOWE CHINA | CREATIVE DIRECTOR |
| YP CHEN | MULLENLOWE CHINA | CREATIVE GROUP HEAD |
| YIMIN YANG | MULLENLOWE CHINA | HEAD OF PRODUCTION |
| JASON NG | MULLENLOWE CHINA | DIRECTOR OF CLIENT SERVICE |
The film tells a story of our legendary ‘Minute Maid CEO’ Hu Ge (one of the biggest celebrity in China) proudly reveal the all-new Minute Maid Pulpy secret formula to his trusted entourage and proceed to bring them for a ride to the classified but incredibly surreal natural Pulpy Factory. Bringing them through the 4 imaginative distinct zones in the factory, namely the Super-natural orange farm, the Octopress, the Pulpy Observation Deck and finally the enchanting Pulpy natural production line.