| Title | CREDENTIALS FILMS |
| Brand | HEINEKEN ASIA PACIFIC PTE. LTD |
| Product / Service | TIGER BEER |
| Category | A01. Direction |
| Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Idea Creation | MARCEL SYDNEY, AUSTRALIA |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| David Nobay | Marcel Sydney | Founder/Creative Chairman |
| Scott Huebscher | Marcel Sydney | Executive Creative Director |
| Kevin Masters | Marcel Sydney | Senior Copywriter |
| Jeremy Hogg | Marcel Sydney | Senior Art Director |
| Holly Alexander | Marcel Sydney | Head of Production |
| Kyla Bridge | Marcel Sydney | Agency Producer |
| Ryan Bernal | Marcel Sydney | Client Services Director |
| Alex Buckland | Marcel Sydney | Account Director |
| Iona Macgregor | Marcel Sydney | Chief Strategy Officer |
| Osmond Go | Marcel Sydney | Account Manager |
| Toni Carter | Marcel Sydney | Traffic Manager |
| Matt Devine | Revolver/Will O'Rourke | Director |
| Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
| Pip Smart | Revolver/Will O'Rourke | Executive Producer |
| Caroline Kruck | Revolver/Will O'Rourke | Producer |
| Adam Marsden | Revolver/Will O'Rourke | Director of Photography |
| n/a | Play Films | Facilitating Production Company |
| Jamie Watson | Heckler | Post Supervisor |
| Mika | n/a | Original Music |
This visceral campaign, all positioned around points of consumption for Tiger Beer, brings to life the spirit and attitude of its heartland: the streets of Asia. The viewer is taken around a series of real Asian scenarios such as street-food hawker stands, secret club entrances and roof bars, with each one capturing the feeling of Asian street culture. Each spot is dynamically edited and music scored in a style that shows the hectic nature of each environment.