| Title | THE MASS-MEDIA BROTHERS |
| Brand | THE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM |
| Product / Service | CORPORATE ADVERTISING |
| Category | A02. Script |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | SPOON Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshimitsu Sawamoto | DENTSU INC. | Creative Director/Planner/Copywriter |
| Hirokazu Ueda | DENTSU INC. | Copywriter |
| Arata Kubota | DENTSU INC. | Art Director |
| Satoshi Takasugi | DENTSU INC. | Account Executive |
| Akito Inokuchi | DENTSU INC. | Account Executive |
| Takafumi Arimitsu | DENTSU INC. | Agency Producer |
| Kenji Yamauchi | Freelance | Director |
| Kiyoaki Hashimoto | Freelance | Cinematographer |
| Kyoko Noguchi | Freelance | Cinematographer |
| Kenichi Shimizu | Freelance | Gaffer |
| Yasushi Okuwa | Spoon Inc. | Executive Producer |
| Naoto Tanaka | Spoon Inc. | Film Producer |
| Dai Sano | Spoon Inc. | Production Manager |
| Momo Lee | Spoon Inc. | Production Manager |
| Tomoko Maeda | Freelance | Editor |
| Jun Kitajima | Studio Interfield Corporation | Editor |
| Yuji Watanabe | FOOLISH PIGGIES FILMS | Sound Studio Producer |
| Takuya Okada | NOUVELE VAGUE Co.,Ltd. | Production Designer |
| Takeshi Kino | Studio Interfield Corporation | Multi Audio |
| Yumi Moriki | ROKUONJO | Sound Designer |
| Masako Yamauchi | Freelance | Casting |
| Akira Tanaka | Freelance | Hair & Make-up |
| Yoshie Masui | Freelance | Stylist |
| Ben Yuzawa | Freelance | Actor |
| JIJI-BOO | WAHAHA HOMPO Co.,Ltd. | Actor |
| Chiaki Kawamo | STARDAS･21PRODUCTION | Actress |
| Aimi Satsukawa | HoriPro Inc. | Actress |
| Hiromu Takahashi | jedeconn Inc. | Actor |
| Yuki Yamada | Watanabe Entertainment Co., Ltd. | Actor |
| Takenori Goto | Freelance | Actor |
Two girls look for some fun on the beach when suddenly two old men appear: The Mass-Media Brothers. The personified newspaper and television duo try to impress the girls with their titles but this has no effect on the web-crazed millennials. Feeling old and outdated, the brothers decide that it’s time for a change. They train hard to better themselves through workouts at the gym and massages at the beauty salon. They get a crucial tip from their gym instructor: to always “tense their cores.” At the same beach, the two girls are found yet again eyeing some boys. To their surprise they get picked up by a couple of handsome men. When the girls ask for their age, they honestly answer “75” and “65.” The girls take it as a joke and they all start laughing, when suddenly one of the brothers transforms back into his old self…