| Title | NEVER REST |
| Brand | HYUNDAI MOTOR COMPANY AUSTRALIA |
| Product / Service | I30 |
| Category | A01. Direction |
| Entrant | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Production | NYLON STUDIOS Sydney, AUSTRALIA |
| Production 2 | COLLIDER Sydney, AUSTRALIA |
| Production 3 | FIN DESIGN + EFFECTS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Steve Jackson | Innocean Worldwide Australia | Executive Creative Director |
| Daryl Corps | Innocean Worldwide Australia | Head of Art |
| Dave Shirlaw | Innocean Worldwide Australia | Creative Group Head |
| Steve Carlin | Innocean Worldwide Australia | Senior Art Director |
| Dean Hamilton | Innocean Worldwide Australia | Senior Copywriter |
| Dave King | Innocean Worldwide Australia | Senior Copywriter |
| Jacqui Walker | Innocean Worldwide Australia | Film Producer |
| Scott Davis | Innocean Worldwide Australia | Head of Planning |
| Philip Sherar | Innocean Worldwide Australia | Group Account Director |
| Vincent Pled | Innocean Worldwide Australia | Account Director |
| Kat Knight | Innocean Worldwide Australia | Account Manager |
| Daniel Askill | Collider | Director |
| Lorin Askill | Collider | 2nd Unit Director |
| Rachael Ford-Davies | Collider | Executive Producer |
| Julianne Shelton | Collider | Producer |
| Alastair Stephen | Fin Design + Effects | Executive Producer |
| Justin Bromley | Fin Design + Effects | VFX Supervisors |
| Stuart White | Fin Design + Effects | VFX Supervisor |
| Simon Lister | Nylon Studios | Sound Designer |
| Michael Yezerski | Nylon Studios | Composer |
| Karla Henwood | Nylon Studios | Executive Producer |
| Oliver Mann | Hyundai Motor Company Australia | Director of Marketing |
| Andrew Knox | Hyundai Motor Company Australia | General Manager Marketing |
| Nick Cook | Hyundai Motor Company Australia | Product Marketing Manager |
| Katrina Mendoza | Hyundai Motor Company Australia | Product Marketing Co-Ordinator |
We start this film with the previous multi-award winning Hyundai i30 falling through the sky from a great height. Restrained and poetic, we pay homage to the silver car while it plummets towards certain destruction. It smashes into the ground with a spectacular impact, creating a huge plume of dust. From out of this dust cloud the new model i30 dramatically emerges. An announcer asks “What do you do after you’ve won Australia’s Best Car’s Award 6 times? You start again.” A new red i30 then drives out of frame and heads across the desert. The film ends with a super, which reads “Reinvented i30. Never Rest.”