| Title | RAT'S TALE |
| Brand | NZ TRANSPORT AGENCY |
| Product / Service | NZ TRANSPORT AGENCY |
| Category | A08. Use of Licensed or Adapted Music |
| Entrant | FINCH Sydney, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO | TOUCHCAST Wellington, NEW ZEALAND |
| Media Placement | OMD WELLINGTON, NEW ZEALAND |
| Production | FINCH Sydney, AUSTRALIA |
| Additional Company | NZ TRANSPORT AGENCY Wellington, NEW ZEALAND |
| Additional Company 2 | THE BUTCHERY Sydney, AUSTRALIA |
| Additional Company 3 | BLOCKHEAD VFX Sydney, AUSTRALIA |
| Additional Company 4 | THE COOPERS Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Brigid Alkema | Clemenger BBDO | Touchcast | Executive Creative Director |
| Brett Hoskin | Clemenger BBDO | Touchcast | Managing Director |
| Emily Beautrais | Clemenger BBDO | Touchcast | Creative Director |
| Frances Cooke/Josh Stuart | Clemenger BBDO | Touchcast | Creative |
| Linda Major | Clemenger BBDO | Touchcast | Managing Partner |
| Bethany Omeri | Clemenger BBDO | Touchcast | Strategist |
| Matt Barnes | Clemenger BBDO | Touchcast | Business Manager |
| Robbie Allen | Clemenger BBDO | Touchcast | Project Manager |
| Ursula Nichols | Clemenger BBDO | Touchcast | Design Researcher |
| Christina Hazard | Clemenger BBDO | Touchcast | Head of Content Production |
| Nick Ball | FINCH | Director |
| Camilla Mazzaferro | FINCH | Producer |
| Karen Bryson | FINCH | Executive Producer |
| Lachlan Milne | ACS | Cinematographer |
| Neville Stevenson | Freelance | Production Designer |
| Kylee Strathdee | Freelance | Costume Designer |
| Jo Scott | The Butchery | Editor |
| Trish Cahill | Freelance | Colourist |
| Paul Stent | Freelance | Agency Sound Mix |
| Hilary Yiasoumi | OMD Wellington | Director of TV Trading |
| Jake Firman | OMD Wellington | Strategic Planner |
| Ros Ross | OMD Wellington | Account Director |
The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive.