SHINE ON,FOREVER

TitleSHINE ON,FOREVER
BrandLUMINE CO.
Product / ServiceNEWOMAN
CategoryA01. Art Direction
EntrantGEEK PICTURES Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production GEEK PICTURES Tokyo, JAPAN

Credits

Name Company Position
Yoichi Komatsu DENTSU INC. n/a
Yuka Asano GEEK PICTURES INC. n/a
Yuri Uenishi DENTSU INC. n/a
Miwako Hosokawa DENTSU INC. n/a
Akiteru Tani DENTSU INC. n/a
Yukiya Yamane DENTSU INC. n/a
Aki Daisho DENTSU INC. n/a
Osamu Horiguchi n/a Freelance
Ryo Ikeda amana inc. n/a
Takayo Yamazaki TAKI CORPORATION n/a
Hiromi Kuroha TAKI CORPORATION n/a
Takuya Tsugane RIZING INC. n/a
Yuko Arakawa FOUNDATION WORLD INC. n/a

English Translation of Main Headlines

The project worked to express the new image of women for which NEWoMan aims to represent. The life force and energy of women who survive the harsh modern world was expressed with distinctive and varied portraits full of light. Women who make their own choices, with their feet firmly on the ground heading into the future of their own design.Women who don’t need to do anything fancy, but hold strong belief in their life. Women who don’t necessarily live in a typical male or female way, but just as themselves, not letting their sex dictate how they live. Women that don’t go for the ephemeral, but rather the long term choices. Working from this new appealing modern image of women, we held nude outdoor photo shoots of radiant women shining brightly. We wanted to put out a message of strong and graceful image of women living in Tokyo,Japan.