DUMMY

TitleDUMMY
BrandSUMITOMO LIFE INSURANCE COMPANY
Product / Service1UP
CategoryA01. Art Direction
EntrantTUGBOAT Tokyo, JAPAN
Idea Creation TUGBOAT Tokyo, JAPAN
Media HAKUHODO INC. Tokyo, JAPAN
Media 2 SUMITOMO LIFE INSURANCE Tokyo, JAPAN
PR SUMITOMO LIFE INSURANCE Tokyo, JAPAN

Credits

Name Company Position
Tetsuro Aso TUGBOAT Creative Director
Kinya Okamoto Okakin Copywriter
Saiko Nakamura TBWA HAKUHODO Copywriter
Kengo Kato TUGBOAT Art Director
Toru Imai TUGBOAT Designer
Kenji Mitsuhashi TUGBOAT Producer
Tsuyoshi Kusano TUGBOAT Producer
Keibun Miyamoto Whiskey Studio Photographer
Kazumi Tazaki Nouvelle Vague Prop Design
Mieko Sanada Nouvelle Vague Prop Design
Hiroshi Kitaoka GARABATO Retoucher

English Translation of Main Headlines

Driving 10km/h is more likely to cause accident than driving 100km/h.(and that’s your job at risk…) Ignoring risks are risk itself. Don’t put your job at risk with the new life insurance. Save yourself.