| Title | BOOTS |
| Brand | PAPER PLUS |
| Product / Service | BOOKS |
| Category | A02. Copywriting |
| 1 of 3 Campaign | |
| Entrant | FCB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | FCB NEW ZEALAND Auckland, NEW ZEALAND |
| Media | FCB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | FCB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Jenni Doubleday | FCB New Zealand | Creative Services Director |
| Hywel James | FCB New Zealand | Head of Copy |
| Simon Pengelly | FCB New Zealand | Studio Director |
| Nick Smith | FCB New Zealand | Head of Craft |
| Mike Braid | FCB New Zealand | Designer/Retoucher |
| Nick McFarlane | FCB New Zealand | Illustrator |
| Matt Scott | FCB New Zealand | Head of Account Service |
| Kamran Kazalbash | FCB New Zealand | Account Director |
| Hannah Downes | FCB New Zealand | Account Manager |
| Ruby Gregory | FCB New Zealand | Account Executive |
| Pip Mayne | FCB New Zealand | Head of Content |
| Pip Mayne | FCB New Zealand | Producer |
| Mike Braid | FCB New Zealand | Photography |
| Rufus Chuter | FCB New Zealand | Head of Strategy |
| David Thomason | FCB New Zealand | Planner |
| Ashley Hekkens | FCB New Zealand | Media Director |
| Matt Williams | FCB New Zealand | Creative/Copywriter |
| Freddie Coltart | FCB New Zealand | Creative/Art Director |
| James Mok | FCB New Zealand | Regional Executive Creative Director |
| Tony Clewett | FCB New Zealand | Executive Creative Director |