| Title | SCHOOL BULLY |
| Brand | THE SAMARITANS |
| Product / Service | PRINT&OUTDOOR POSTER |
| Category | A01. Art Direction |
| 3 of 5 Campaign | |
| Entrant | Y&R SHANGHAI, CHINA |
| Idea Creation | Y&R SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Ong Kien Hoe | Y&R Shanghai | Executive Creative Director |
| Annie Boo | Y&R Shanghai | Managing Director |
| Stephen Drummond | Y&R Shanghai | Chief Strategy officer |
| Chia Yu Chou | Y&R Shanghai | Associate Creative Director |
| Eric Shi | Y&R Shanghai | Associate Creative Director |
| Doris Yu | Y&R Shanghai | Art Director |
| Cindy Xie | Y&R Shanghai | Copywriter |
| Clara li | Y&R Shanghai | Copywriter |