| Title | HOT SPRING |
| Brand | SUMITOMO LIFE INSURANCE COMPANY |
| Product / Service | 1UP |
| Category | A01. Art Direction |
| Entrant | TUGBOAT Tokyo, JAPAN |
| Idea Creation | TUGBOAT Tokyo, JAPAN |
| Media | HAKUHODO INC. Tokyo, JAPAN |
| Media 2 | SUMITOMO LIFE INSURANCE Tokyo, JAPAN |
| PR | SUMITOMO LIFE INSURANCE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tetsuro Aso | TUGBOAT | Creative Director |
| Kinya Okamoto | Okakin | Copywriter |
| Saiko Nakamura | TBWA HAKUHODO | Copywriter |
| Kengo Kato | TUGBOAT | Art Director |
| Toru Imai | TUGBOAT | Designer |
| Kenji Mitsuhashi | TUGBOAT | Producer |
| Tsuyoshi Kusano | TUGBOAT | Producer |
| Keibun Miyamoto | Whiskey Studio | Photographer |
| Kazumi Tazaki | Nouvelle Vague | Prop Design |
| Mieko Sanada | Nouvelle Vague | Prop Design |
| Hiroshi Kitaoka | GARABATO | Retoucher |
Staying in a bath too long is a risk Japanese likes to take. (and that’s your job at risk…) Ignoring risks are risk itself. Don’t put your job at risk with the new life insurance. Save yourself.