Title | GAMBLING DEN |
Brand | ARC ASIA-PACIFIC HEADQUARTERS ( LUMINARC ) |
Product / Service | HOUSE & GARDEN |
Category | A09. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant | J. WALTER THOMPSON Shanghai, CHINA |
Idea Creation | J. WALTER THOMPSON Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Norman Tan | J. Walter Thompson Shanghai | Chief Creative Officer |
SheungYan Lo | J. Walter Thompson Shanghai | Chairman, APAC Creative Council |
Liza Law | J. Walter Thompson Shanghai | Creative Sevice Director |
Lulu Zhang | J. Walter Thompson Shanghai | Co-Creative Service Manger |
Bill Chan | J. Walter Thompson Shanghai | Chief Creative Officer |
Lee ShihYen | J. Walter Thompson Shanghai | Executive Creative Director |
How Chu | J. Walter Thompson Shanghai | Creative Director |
Steven Ma | J. Walter Thompson Shanghai | Senior Art Director |
Renfei Wang | J. Walter Thompson Shanghai | Senior Copywriter |
Kevin Chen | J. Walter Thompson Shanghai | Senior Art Director |
Miranda Li | J. Walter Thompson Shanghai | Art Director |
Mark Tang | J. Walter Thompson Shanghai | Print Supervisor |
Cindy Jin | J. Walter Thompson Shanghai | Senior Account Director |
Wishing Well The Imaging Station Pte Ltd. | Wishing Well The Imaging Station Pte Ltd. | CGI |
Wishing Well The Imaging Station Pte Ltd. | Wishing Well The Imaging Station Pte Ltd. | Retouching |
Bad food can contaminate fresh food in the refrigerator. To dramatize that, we imagined and personified good food being led astray by rotten food. Like the innocent pig taken to an underground casino by a rotten octopus. Or a fresh young prawn brought to a strip club by an unsavoury goat. With that, we communicated how good food can never be too safe in the refrigerator unless they are protected by Luminarc containers with air-tight seals.