| Title | FINGERPRINT |
| Brand | McDONALD’S PORTUGAL |
| Product / Service | SELF ORDERING SERVICE |
| Category | A09. Retail, e-Commerce, Restaurants & Fast Food Chains |
| Entrant | TBWA\SHANGHAI, CHINA |
| Idea Creation | TBWA\SHANGHAI, CHINA |
| Media | TBWA\SHANGHAI, CHINA |
| Contributing | TBWA\LISBOA, PORTUGAL |
| Name | Company | Position |
|---|---|---|
| Nils Andersson | TBWA\ Greater China | President & CCO |
| Ronnie Wu | TBWA\ Shanghai | Executive Creative Director |
| Frank Marinus | TBWA\ Shanghai | Regional Creative Director |
| Bao Siwen | TBWA\ Shanghai | Group Head |
| Joana Heitor | TBWA\ Portugal | Client Service Director |
Let people know McDonald’s has self-order touchscreen kiosks Make the service known, reinforcing the image of McDonald’s as a customer-centered, contemporary brand.