| Title | SMILING |
| Brand | THAI HEALTH PROMOTION AUTHORITY |
| Product / Service | SMOKING CESSATION |
| Category | A16. Public Health & Safety, Public Awareness Messages |
| 3 of 3 Campaign | |
| Entrant | SAATCHI & SAATCHI Singapore, SINGAPORE |
| Idea Creation | SAATCHI & SAATCHI Singapore, SINGAPORE |
| Production | PURPLELAB Singapore, SINGAPORE |
| Production 2 | THE RABBIT HOLE Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Dominic Stallard | Saatchi & Saatchi | Executive Creative Director |
| Eric Yeo | Saatchi & Saatchi | Group Creative Director |
| Eric Yeo | Saatchi & Saatchi | Group Creative Director |
| Jeremy Chia | Saatchi & Saatchi | Creative Director |
| Jeremy Chia | Saatchi & Saatchi | Creative Director |
| Fajar Kurnia | Saatchi & Saatchi | Creative Director |
| Fajar Kurnia | Saatchi & Saatchi | Creative Director |
| Oğuzcan Kağanoğuzbeyoğlu | Saatchi & Saatchi | Art Director |
| Daryl Goh | Saatchi & Saatchi | Account Director |
| Qianhui Guay | Saatchi & Saatchi | Account Executive |
| Terry Ong | Saatchi & Saatchi | Studio Manager |
| Esther Yue | Saatchi & Saatchi | Chief Operations Director |
| Sling Ng | Directors Think Tank | Director |
| Rajay Singh | Directors Think Tank | Producer |
| Nuntawat Chaipornkaew | Saatchi & Saatchi | Executive Creative Director |