| Title | CHINESE NEW YEAR |
| Brand | RAFFLES CITY SHOPPING CENTRE |
| Product / Service | RAFFLES CITY |
| Category | A09. Retail, e-Commerce, Restaurants & Fast Food Chains |
| Entrant | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
| Idea Creation | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
| Production | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Stephen Choy | 3-Sixty Brand Communications | Executive Director |
| Cindy Tay | 3-Sixty Brand Communications | Client Service Director |
| David Khong | 3-Sixty Brand Communications | Creative Director |
| Collin Kam | 3-Sixty Brand Communications | Senior Copywriter |
| Stanley Ho | 3-Sixty Brand Communications | Senior Art Director |
| Jacinta Ratnam | 3-Sixty Brand Communications | Account Executive |
| Mary Lim | 3-Sixty Brand Communications | Senior Account Director |
The Chinese text in the original "Raffles City" execution, "????" translates to "Spring flowers in bloom". It is a traditional Chinese New Year greeting.