| Title | MCWHOPPER |
| Brand | BURGER KING |
| Product / Service | FAST FOOD RESTAURANT |
| Category | B01. Use of Print & Publishing |
| Entrant | Y&R NZ Auckland, NEW ZEALAND |
| Idea Creation | Y&R NZ Auckland, NEW ZEALAND |
| Media | Y&R NZ Auckland, NEW ZEALAND |
| PR | Y&R NZ Auckland, NEW ZEALAND |
| Production | FLYING FISH Auckland, NEW ZEALAND |
| Contributing | RESN Wellington, NEW ZEALAND |
| Contributing 2 | MANDY Auckland, NEW ZEALAND |
| Contributing 3 | ASSEMBLY Auckland, NEW ZEALAND |
| Contributing 4 | LIQUID STUDIOS Auckland, NEW ZEALAND |
| Contributing 5 | MATCH PHOTOGRAPHERS Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Josh Moore | Y&R New Zealand | Chief Operating Officer & Chief Creative Officer |
| Tom Paine | Y&R New Zealand | Creative Director |
| Jono Key | Y&R New Zealand | Head of Planning |
| Victoria Meo | Y&R New Zealand | Account Director |
| Liz Rosby | Y&R New Zealand | Head Producer |
| Sacha Moore | Y&R New Zealand | Agency Producer |
| James Wendelborn | Y&R New Zealand | Senior Designer |
| Marie-Claire Manson | Y&R New Zealand | Media Planner |
| Nicky Greville | Y&R New Zealand | General Manager - Media |
| Tom Paine | Y&R NZ | Creative |