Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
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Title Brand Product / Service Entrant Company Location Award
B16 Public Health & Safety, Public Awareness Messages
GAZING
THAI HEALTH PROMOTION AUTHORITY
SMOKING CESSATION 		SAATCHI & SAATCHI Singapore SINGAPORE
THINKING
THAI HEALTH PROMOTION AUTHORITY
SMOKING CESSATION 		SAATCHI & SAATCHI Singapore SINGAPORE
SMILING
THAI HEALTH PROMOTION AUTHORITY
SMOKING CESSATION 		SAATCHI & SAATCHI Singapore SINGAPORE
B17 Charities & Appeals
1 FOR 7
HONG KONG TRANSPLANT SPORTS ASSOCIATION
ORGAN DONATION 		DDB GROUP HONG KONG HONG KONG
Short List
BIRD
WWF PHILIPPINES
WWF 		LEO BURNETT GROUP MANILA THE PHILIPPINES
DEER
WWF PHILIPPINES
WWF 		LEO BURNETT GROUP MANILA THE PHILIPPINES
LIZARD
WWF PHILIPPINES
WWF 		LEO BURNETT GROUP MANILA THE PHILIPPINES
SABINA
ABS CBN FOUNDATION
ABS CBN FOUNDATION 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze
BOAT
ABS CBN FOUNDATION
ABS CBN FOUNDATION 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze
BRING TO LIGHT
VOICE OF THE CHILDREN
NON-GOVERNMENTAL ORGANIZATION – CHILD ADVOCACY GROUP 		GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
DAMAGED RADIO
REFUGEES INTERNATIONAL JAPAN
NPO 		OGILVY & MATHER JAPAN Tokyo JAPAN
RUSTED SPOON
REFUGEES INTERNATIONAL JAPAN
NPO 		OGILVY & MATHER JAPAN Tokyo JAPAN
BURNT DOLL
REFUGEES INTERNATIONAL JAPAN
NPO 		OGILVY & MATHER JAPAN Tokyo JAPAN
TATTERED SHIRT
REFUGEES INTERNATIONAL JAPAN
NPO 		OGILVY & MATHER JAPAN Tokyo JAPAN
DEFLATED FOOTBALL
REFUGEES INTERNATIONAL JAPAN
NPO 		OGILVY & MATHER JAPAN Tokyo JAPAN
RUINED SHOES
REFUGEES INTERNATIONAL JAPAN
NPO 		OGILVY & MATHER JAPAN Tokyo JAPAN
DENTED LEG
REFUGEES INTERNATIONAL JAPAN
NPO 		OGILVY & MATHER JAPAN Tokyo JAPAN
MAZE
CRY - Child Rights and You
CHILD RIGHTS AND YOU 		BBH MUMBAI INDIA
VALLEY
CRY - Child Rights and You
CHILD RIGHTS AND YOU 		BBH MUMBAI INDIA
FOREST
CRY - Child Rights and You
CHILD RIGHTS AND YOU 		BBH MUMBAI INDIA
SHANG
ROCK ED PHILIPPINES
THE RETHINK MEDIA GROUP 		DENTSU JAYME SYFU Makati City THE PHILIPPINES
SYDNEY
ROCK ED PHILIPPINES
THE RETHINK MEDIA GROUP 		DENTSU JAYME SYFU Makati City THE PHILIPPINES
PARIS
ROCK ED PHILIPPINES
THE RETHINK MEDIA GROUP 		DENTSU JAYME SYFU Makati City THE PHILIPPINES
C01 Digital Billboards / Posters
EGG
FONTERRA BRANDS NZ, ANCHOR
ANCHOR PROTEIN PLUS 		COLENSO BBDO Auckland NEW ZEALAND
YOUR MOTHER DIDN'T COMPLAIN
SKY TELEVISION NEW ZEALAND
SOHO CHANNEL, TUNE IN MESSAGE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
THAT'S WHAT SHE SAID
SKY TELEVISION NEW ZEALAND
SOHO CHANNEL, TUNE IN MESSAGE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
LIKE DINESH'S GIRLFRIEND
SKY TELEVISION NEW ZEALAND
SOHO CHANNEL, TUNE IN MESSAGE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
OLD ENGLISH SHEEPROSE
MARS PETCARE AUSTRALIA
PEDIGREE 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
NO ONE TRUSTS SWEATY
FUJITSU
AIR CONDITIONING 		303 MULLENLOWE Sydney AUSTRALIA
CHOW CHOW BLOSSOM
MARS PETCARE AUSTRALIA
PEDIGREE 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
WHITE SAMOYED GERBERA
MARS PETCARE AUSTRALIA
PEDIGREE 		CLEMENGER BBDO MELBOURNE AUSTRALIA
C02 Interactive & Dynamic Billboards / Posters
THE BOYS
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
WINTER SWITCH
THE NORTH FACE
CLOTHING 		FRED & FARID SHANGHAI CHINA
FORGETFUL DORY, UNFORGETTABLE MEMORIES
THE WALT DISNEY
MOVIE: FINDING DORY 		DENTSU MEDIA THAILAND Bangkok THAILAND
THE GOLD HUNTER
SAPPORO BREWERIES
MUGI TO HOP THE GOLD 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
CHECKY - PICTURES FULL OF WARMTH
FUJIFILM(CHINA)INVESTMENT CO.
CHECKY 		BBDO AND PROXIMITY CHINA Shanghai CHINA
THREAT ANALYTICS SINGAPORE LAUNCH
BAE SYSTEMS
THREAT ANALYTICS 		SOHO SQUARE SINGAPORE SINGAPORE
C03 Ambient Use of Digital Technology
LEXUS PROJECT RX - “REINVENTING AMAZING"
CROWN MOTORS
AUTOMOBILE 		THE GATE WORLDWIDE Hong Kong HONG KONG
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL 		McCANN MELBOURNE AUSTRALIA
Silver
PINK LIGHT CAMPAIGN
BUSAN METROPOLITAN CITY
BUSAN-GIMHAE LIGHT RAIL 		DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO "
DIG-LOG 		HAKUHODO INC. Tokyo JAPAN
WRC REAL PLAY
HYUNDAI MOTOR COMPANY
HYUNDAI I20 WRC 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
C04 Ambient Experiential & Immersive Digital
BODY CONFESSION
PHILIPS
PHILIPS BRANDING CAMPAIGN 		WWWINS ISOBAR TAIWAN CHINESE TAIPEI
SINGING NATURE
AVEX MANAGEMENT
NEW MUSIC PROMOTION FOR SHINICHI OSAWA 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS
GALAXY S7 EDGE 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
EXPERIMENTAL EXPERIENCE
IBM JAPAN
SOFTLAYER 		1-10HOLDINGS KYOTO JAPAN
Short List
AUTOLYSIS: SELF-DIGESTION - WHEN ART MEETS TECHNOLOGY
ASIM WAQIF
ASIM WAQIF 		SAPIENTNITRO Bangalore INDIA
POND'S MEN BEAT THE CITY
UNILEVER PHILIPPINES
POND'S MEN 		OGILVYONE WORLDWIDE Manila THE PHILIPPINES
JUMPMAN TRAFFIC LIGHT
JORDAN BRAND
JORDAN BRAND BASKETBALL 		+ING INTERACTIVE Taipei City CHINESE TAIPEI
HOLOGRAM DANCE THEATER "CELEBRITY & YOU"
MADAME TUSSAUDS TOKYO
MADAME TUSSAUDS TOKYO 		DENTSU Y&R Tokyo JAPAN