THE BALL FOR ALL

TitleTHE BALL FOR ALL
BrandUNILEVER (BREEZE)
Product / ServiceBREEZE WASHING DETERGENT
CategoryE02. Small Scale Special Solutions
EntrantMULLENLOWE SINGAPORE, SINGAPORE
Idea Creation MULLENLOWE SINGAPORE, SINGAPORE
Media MULLENLOWE SINGAPORE, SINGAPORE

Credits

Name Company Position
Erick Rosa MullenLowe Singapore Executive Creative Director
Ang Sheng Jin MullenLowe Singapore Creative Director
Daniel Kee MullenLowe Singapore Creative Director
Alex Tan MullenLowe Singapore Art Director
Ang Sheng Jin MullenLowe Singapore Art Director
Andrew Ho MullenLowe Singapore Art Director
Alex Tan MullenLowe Singapore Designer
Jacqueline Wong MullenLowe Singapore Agency Producer
Rosa Trinh MullenLowe Singapore Senior Account Executive
Daniel Kee MullenLowe Singapore Copywriter
Shaifali Dayal MullenLowe Singapore Associate Regional Business Director
Khatkhanang Chavalitsakulchai MullenLowe Singapore Associate Regional Account Director
Guy Lewis MullenLowe Singapore Copywriter
Jonathan Gerard MullenLowe Singapore Head of Television
Martin Coppola MullenLowe Singapore Art Director
Andrew Ho MullenLowe Singapore Designer
Martin Coppola MullenLowe Singapore Designer
Alvin Tan Teo Studio Photographer
Nelson Digital Imaging Nelson Digital Imaging Illustrator
Gin Khoo Purplelab Pte Ltd Producer
Jack Ho Purplelab Pte Ltd Editor
Adam Behr Neon Sound Music Artist
Terence Chan Neon Sound Producer

Brief Explanation

Breeze is a major sponsor of youth soccer in Asia and wanted to celebrate the power of soccer to bring together different races. So they created the Ball for All – they took high-resolution photos of young soccer players from around the world – then paired their skin colours with matching Pantones. So each segment of the Ball for All was based on the actual skin color of a young soccer player from a different ethnic background. The Ball for All was used in Asia’s biggest youth soccer tournament - The JSSL7’s where it was played with by 13 countries, 160 youth teams and 2000 players and seen by 12,000 spectators – where it helped spread a message of racial unity in soccer.