Title | THE BALL FOR ALL |
Brand | UNILEVER (BREEZE) |
Product / Service | BREEZE WASHING DETERGENT |
Category | E02. Small Scale Special Solutions |
Entrant | MULLENLOWE SINGAPORE, SINGAPORE |
Idea Creation | MULLENLOWE SINGAPORE, SINGAPORE |
Media | MULLENLOWE SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Erick Rosa | MullenLowe Singapore | Executive Creative Director |
Ang Sheng Jin | MullenLowe Singapore | Creative Director |
Daniel Kee | MullenLowe Singapore | Creative Director |
Alex Tan | MullenLowe Singapore | Art Director |
Ang Sheng Jin | MullenLowe Singapore | Art Director |
Andrew Ho | MullenLowe Singapore | Art Director |
Alex Tan | MullenLowe Singapore | Designer |
Jacqueline Wong | MullenLowe Singapore | Agency Producer |
Rosa Trinh | MullenLowe Singapore | Senior Account Executive |
Daniel Kee | MullenLowe Singapore | Copywriter |
Shaifali Dayal | MullenLowe Singapore | Associate Regional Business Director |
Khatkhanang Chavalitsakulchai | MullenLowe Singapore | Associate Regional Account Director |
Guy Lewis | MullenLowe Singapore | Copywriter |
Jonathan Gerard | MullenLowe Singapore | Head of Television |
Martin Coppola | MullenLowe Singapore | Art Director |
Andrew Ho | MullenLowe Singapore | Designer |
Martin Coppola | MullenLowe Singapore | Designer |
Alvin Tan | Teo Studio | Photographer |
Nelson Digital Imaging | Nelson Digital Imaging | Illustrator |
Gin Khoo | Purplelab Pte Ltd | Producer |
Jack Ho | Purplelab Pte Ltd | Editor |
Adam Behr | Neon Sound | Music Artist |
Terence Chan | Neon Sound | Producer |
Breeze is a major sponsor of youth soccer in Asia and wanted to celebrate the power of soccer to bring together different races. So they created the Ball for All – they took high-resolution photos of young soccer players from around the world – then paired their skin colours with matching Pantones. So each segment of the Ball for All was based on the actual skin color of a young soccer player from a different ethnic background. The Ball for All was used in Asia’s biggest youth soccer tournament - The JSSL7’s where it was played with by 13 countries, 160 youth teams and 2000 players and seen by 12,000 spectators – where it helped spread a message of racial unity in soccer.