WHITE SAMOYED GERBERA

TitleWHITE SAMOYED GERBERA
BrandMARS PETCARE AUSTRALIA
Product / ServicePEDIGREE
CategoryC01. Digital Billboards / Posters
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Idea Creation CLEMENGER BBDO MELBOURNE, AUSTRALIA

Credits

Name Company Position
James McGrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Chief Creative Officer
Khia Croy Clemenger BBDO Melbourne Account Director
Charlotte Lange Clemenger BBDO Melbourne Account Manager
Ben Culligan Mars Petcare Marketing Director
Kate Waite PEDIGREE® Mars Petcare Marketing Manager
Jess Hoare PEDIGREE® Mars Petcare Brand Manager
Ruben Cirugeda Clemenger BBDO Melbourne Art Director
Tom Ellwood Clemenger BBDO Melbourne Copywriter
Aaron Foster ADFX Photographer
Bryce Coombe Clemenger BBDO Melbourne Group Account Director
Michael Derepas Clemenger BBDO Melbourne Planning Director
Nicholas Short Clemenger BBDO Melbourne Print Producer
Nick Pledge ADFX Model Maker
Vanessa Ellis ADFX Fur Stylist

Brief Explanation

Getting close to dogs is good for us. This idea uses an unexpected visual collision to demonstrate the fresh breath benefits that DentaFlex™ gives dogs and their owners. That’s because PEDIGREE® believes being close to your dog brings a joy that makes you happier, reduces stress and reconnects you to a time when your life felt more innocent.