| Title | NEW ZEALAND POLICE |
| Brand | NEW ZEALAND POLICE |
| Product / Service | NEW ZEALAND POLICE |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | OGILVY NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | OGILVY NEW ZEALAND Auckland, NEW ZEALAND |
| Production | OGILVY NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Regan Grafton | Ogilvy & Mather NZ | Executive Creative Director |
| Oliver Maisey | Ogilvy & Mather NZ | Executive Creative Director |
| Darren Wong Kam | Ogilvy & Mather NZ | Creative Group Head |
| Kate Rhodes | Ogilvy & Mather NZ | Agency Producer |
| Paul Hankinson | Hanko Ltd. | Creative director |
| Phil Liefting | Film Construction | Producer |
| Paul Pritchard | Ogilvy & Mather NZ | Chief Digital Officer |
| Christina Mossaidis | Ogilvy & Mather NZ | General Manager |
In the first scenario a 10yr boy, who looks as if he’s been living rough, begins eating out of a rubbish bin in a busy Auckland street. Over 35 minutes of filming around 550 people had the opportunity to see him and only 10 intervened. In the second scenario a man collapses on the sidewalk of a busy Auckland street clutching at his chest clearly in pain. Over 25 minutes of filming around 100 people walked by with the opportunity to help but only 21 did. In the third scenario a young man clearly intoxicated attempts to get on his scooter to drive home after having a few drinks. Over 18mins of filming, around 230 people had the opportunity to intervene and only 13 did.