HOLOGRAM DANCE THEATER "CELEBRITY & YOU"

TitleHOLOGRAM DANCE THEATER "CELEBRITY & YOU"
BrandMADAME TUSSAUDS TOKYO
Product / ServiceMADAME TUSSAUDS TOKYO
CategoryC04. Ambient Experiential & Immersive Digital
EntrantDENTSU Y&R Tokyo, JAPAN
Idea Creation DENTSU Y&R Tokyo, JAPAN
Media DENTSU Y&R Tokyo, JAPAN
Production TANGRAM Tokyo, JAPAN

Credits

Name Company Position
Young Kwi Ahn Dentsu Y&R Creative Director
Mario Yoshino Dentsu Y&R Planner
Jiro Hayashi Dentsu Y&R Agency Producer
Masanobu Nagakura TANGRAM Producer
Kenji Nakashima easeback Cinematographer
Shunsuke Saito Freelance Compositor
Takaya Murakami/Taichi Master Freelance Sound Designer
Yukina Sakai/Bluetree Freelance Choreographer
Wataru Kitao baobab Choreographer
Taiyo Sato Animation Cafe CG Producer
Mototsugu Endo Animation Cafe CG Director
Genichi Honma Animation Cafe CG Designer
Genichi Honma Animation Cafe CG Designer
Syuhe Kitano/Yuuwa Matsui Modeling Cafe CG Designer
Hiroki Kurei Animation Cafe CG Production Manager
Kiyoshi Nagasawa/Tasuku Nakamura monostudio 3D Scan
Norio Sato SQUARE ENIX Motion Capture
Shinya Matsuyama siro Chief Engineer
Yasutaka Ito/Tomoya Ito siro Engineer
Hokuto Ando/Youhei Aoki we+ Space Designer
Mizuki Dokyu ZEAL associate Space Designer
Munetoshi Matsuo ZEAL associate Project Manager
Miyuki Kokubo tsubakiya Designer
​Ryuichi ​Tsuchiya/Hajime Ogawa ​Studio ​TED Holographic
Junpei Suzuki K-STYLE Graphic Designer
Aiko Oguni K-STYLE Assistant Graphic Designer

Brief Explanation

Three-dimensionally scan elaborately-created static wax figures of celebrities to create model data. By using motion capture of real dancers, it is then matched with choreographed 3D models of wax figures. In this way, the wax figure celebrities actually appear to dance as if they are participating in the real-time dance party with the visitor of Madame Tussauds. Open the new Hologram Dance Theater at Madame Tussauds Tokyo as a permanent attraction. Create the 3D scanning booth to scan the visitors’ faces and use it within the hologram theater where visitors can enjoy watching the dancing and engagement of celebrities and visitors by themselves. From Leonardo Dicaprio to Marilyn Monroe, celebrities appear together for the first time in this theater, even though each wax figure is placed separately. Visitors could never have dreamt of being in a movie with these celebrities, but through the real-time Hologram Dance Theater. experience at Madame

English Translation of Main Headlines

For decades Madame Tussauds has been the place where you got closest to celebrities. But in a world where celebrity information was real time and immediate, the Madame Tussads experience was too passive. And this meant a drop in attendance over time. We reinvented the Madame Tussauds experience to make it interactive and FUN. Presenting the Madame Tussauds Holographic Theater. You will not only see the celebrity but have them dance with you. Visitors scan their faces in a special room and in just 30 seconds they will join in the world's most famous celebrity dance party. All the famous celebrities of Madame Tussauds in a holographic dance with you Relive the Titanic Dance Scene Appear in Beyonce's her music video Appear in Lady Gaga's her music video Madame Tussauds Holographic Theater bringing the celebrity experience into the future The installation opened at Madame Tussads Tokyo on April 28th, 2016 and in a week saw attendance go up by 125%. Visit Madame Tussads Tokyo for the best celebrity experience of your life