Title | HOLOGRAM DANCE THEATER "CELEBRITY & YOU" |
Brand | MADAME TUSSAUDS TOKYO |
Product / Service | MADAME TUSSAUDS TOKYO |
Category | C04. Ambient Experiential & Immersive Digital |
Entrant | DENTSU Y&R Tokyo, JAPAN |
Idea Creation | DENTSU Y&R Tokyo, JAPAN |
Media | DENTSU Y&R Tokyo, JAPAN |
Production | TANGRAM Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Young Kwi Ahn | Dentsu Y&R | Creative Director |
Mario Yoshino | Dentsu Y&R | Planner |
Jiro Hayashi | Dentsu Y&R | Agency Producer |
Masanobu Nagakura | TANGRAM | Producer |
Kenji Nakashima | easeback | Cinematographer |
Shunsuke Saito | Freelance | Compositor |
Takaya Murakami/Taichi Master | Freelance | Sound Designer |
Yukina Sakai/Bluetree | Freelance | Choreographer |
Wataru Kitao | baobab | Choreographer |
Taiyo Sato | Animation Cafe | CG Producer |
Mototsugu Endo | Animation Cafe | CG Director |
Genichi Honma | Animation Cafe | CG Designer |
Genichi Honma | Animation Cafe | CG Designer |
Syuhe Kitano/Yuuwa Matsui | Modeling Cafe | CG Designer |
Hiroki Kurei | Animation Cafe | CG Production Manager |
Kiyoshi Nagasawa/Tasuku Nakamura | monostudio | 3D Scan |
Norio Sato | SQUARE ENIX | Motion Capture |
Shinya Matsuyama | siro | Chief Engineer |
Yasutaka Ito/Tomoya Ito | siro | Engineer |
Hokuto Ando/Youhei Aoki | we+ | Space Designer |
Mizuki Dokyu | ZEAL associate | Space Designer |
Munetoshi Matsuo | ZEAL associate | Project Manager |
Miyuki Kokubo | tsubakiya | Designer |
Ryuichi Tsuchiya/Hajime Ogawa | Studio TED | Holographic |
Junpei Suzuki | K-STYLE | Graphic Designer |
Aiko Oguni | K-STYLE | Assistant Graphic Designer |
Three-dimensionally scan elaborately-created static wax figures of celebrities to create model data. By using motion capture of real dancers, it is then matched with choreographed 3D models of wax figures. In this way, the wax figure celebrities actually appear to dance as if they are participating in the real-time dance party with the visitor of Madame Tussauds. Open the new Hologram Dance Theater at Madame Tussauds Tokyo as a permanent attraction. Create the 3D scanning booth to scan the visitors’ faces and use it within the hologram theater where visitors can enjoy watching the dancing and engagement of celebrities and visitors by themselves. From Leonardo Dicaprio to Marilyn Monroe, celebrities appear together for the first time in this theater, even though each wax figure is placed separately. Visitors could never have dreamt of being in a movie with these celebrities, but through the real-time Hologram Dance Theater. experience at Madame
For decades Madame Tussauds has been the place where you got closest to celebrities. But in a world where celebrity information was real time and immediate, the Madame Tussads experience was too passive. And this meant a drop in attendance over time. We reinvented the Madame Tussauds experience to make it interactive and FUN. Presenting the Madame Tussauds Holographic Theater. You will not only see the celebrity but have them dance with you. Visitors scan their faces in a special room and in just 30 seconds they will join in the world's most famous celebrity dance party. All the famous celebrities of Madame Tussauds in a holographic dance with you Relive the Titanic Dance Scene Appear in Beyonce's her music video Appear in Lady Gaga's her music video Madame Tussauds Holographic Theater bringing the celebrity experience into the future The installation opened at Madame Tussads Tokyo on April 28th, 2016 and in a week saw attendance go up by 125%. Visit Madame Tussads Tokyo for the best celebrity experience of your life